Google Ads CTR For Cruelty-Free Beauty

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Cruelty-Free Beauty

  • Median CTR on Google Ads for cruelty-free beauty companies is 1.13% in April 2025
  • Median CTR on Google Ads for cruelty-free beauty companies decreased by -3.07% compared to last month

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Channel

MedianRange
Display

0.37%

-35.7%

0.18%

2.14%

Performance Max

0.73%

-15.08%

0.55%

1.06%

Search

19.31%

-4.88%

12.36%

24.34%

Shopping

0.68%

+6.13%

0.56%

0.95%

Video

0.51%

+144.13%

0.08%

0.79%

Network

Content

0.55%

-30.42%

0.18%

1.54%

Mixed

0.73%

-15.08%

0.55%

1.06%

Search

2.35%

-15.26%

1.44%

12.2%

Search (Partner)

0.52%

+105.52%

0.04%

0.94%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 13

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Cruelty-Free Beauty industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Cruelty-Free Beauty sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Cruelty-Free Beauty advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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