Google Ads CTR For Cruelty-Free Beauty

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Cruelty-Free Beauty

  • Median CTR on Google Ads for cruelty-free beauty companies is 1.18% in January 2025
  • Median CTR on Google Ads for cruelty-free beauty companies decreased by -19.58% compared to last month

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Channel

MedianRange
Display

0.5%

+11.89%

0.48%

0.59%

Performance Max

0.79%

+1.44%

0.59%

1.24%

Search

20.52%

-7.88%

14.39%

26.82%

Shopping

0.62%

-0.21%

0.59%

0.83%

Video

0.34%

-43.41%

0.12%

0.68%

Network

Content

0.5%

-14.92%

0.46%

0.68%

Mixed

0.79%

+1.44%

0.59%

1.24%

Search

5.27%

+0.04%

1.85%

23.51%

Search (Partner)

0.12%

-62.97%

0%

0.25%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: January 12

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Cruelty-Free Beauty industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Cruelty-Free Beauty sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Cruelty-Free Beauty advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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