Google Ads CTR For Food & Beverage

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Food & Beverage

  • Median CTR on Google Ads for food & beverage companies is 1.48% in May 2024
  • Median CTR on Google Ads for food & beverage companies increased by +2.79% compared to last month

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Channel

MedianRange
Discovery

1.33%

-32.09%

1.03%

2.13%

Display

0.32%

-48.54%

0.1%

0.75%

Performance Max

0.93%

-1.46%

0.69%

1.37%

Search

17.5%

+3.81%

9.53%

30.29%

Shopping

0.75%

+13.13%

0.52%

1.11%

Smart

5.77%

-39.71%

3.6%

7.95%

Video

0.47%

-9.06%

0.28%

0.73%

Network

Content

0.61%

+9.14%

0.13%

1.16%

Mixed

0.95%

-3.36%

0.71%

1.38%

Search

13.22%

+10.35%

5.13%

26.67%

Search (Partner)

0.57%

-11.95%

0.14%

1.48%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: May 12

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Food & Beverage industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Food & Beverage sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Food & Beverage advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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