Google Ads CTR For Food & Beverage

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Food & Beverage

  • Median CTR on Google Ads for food & beverage companies is 1.67% in November 2024
  • Median CTR on Google Ads for food & beverage companies increased by +9.66% compared to last month

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Channel

MedianRange
Display

0.8%

+45.99%

0.44%

1.68%

Multi-channel

1.21%

-3.75%

1.06%

1.35%

Performance Max

1.02%

+5.49%

0.74%

1.75%

Search

15.89%

+10.46%

9.69%

26.48%

Shopping

0.7%

+2.81%

0.51%

1.29%

Video

0.48%

+53.27%

0.12%

0.87%

Network

Content

1.1%

+11.9%

0.37%

1.75%

Mixed

1.03%

+6.45%

0.73%

1.76%

Search

10.44%

+12.89%

4.64%

21.07%

Search (Partner)

0.41%

-52.01%

0%

1.32%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: November 3

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Food & Beverage industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Food & Beverage sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Food & Beverage advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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