Google Ads CTR For Food & Beverage
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Food & Beverage
- Median CTR on Google Ads for food & beverage companies is 1.53% in July 2024
- Median CTR on Google Ads for food & beverage companies decreased by -2.79% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Discovery | 1.86% +8.4% | 1.36% 2.69% |
| Display | 0.38% -22.58% | 0.11% 1.56% |
| Multi-channel | 3.38% +45.18% | 2.26% 4.5% |
| Performance Max | 0.94% -4.14% | 0.67% 1.46% |
| Search | 16.36% +1.13% | 8.52% 30.53% |
| Shopping | 0.7% -9.88% | 0.57% 1.04% |
| Smart | 5.45% -7.01% | 3.46% 7.43% |
| Video | 0.58% +9.82% | 0.29% 0.78% |
Network | ||
| Content | 1.14% +61.98% | 0.36% 2.38% |
| Mixed | 0.95% -11.35% | 0.68% 1.51% |
| Search | 10.05% -5.97% | 4.47% 23% |
| Search (Partner) | 0.82% -15.57% | 0.3% 2.62% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: July 21
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Food & Beverage industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Food & Beverage sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Food & Beverage advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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