Google Ads CTR For Food & Beverage

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Food & Beverage

  • Median CTR on Google Ads for food & beverage companies is 1.45% in April 2024
  • Median CTR on Google Ads for food & beverage companies decreased by -4.14% compared to last month

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Channel

MedianRange
Discovery

1.9%

+74.53%

1.23%

2.73%

Display

0.54%

+15.67%

0.21%

1.06%

Performance Max

0.95%

+2.54%

0.69%

1.28%

Search

17.78%

-4.04%

10.04%

30.62%

Shopping

0.64%

-5.7%

0.52%

0.89%

Smart

6.62%

-6.6%

3.89%

9.35%

Video

0.46%

-2.18%

0.25%

0.84%

Network

Content

0.54%

-23.81%

0.04%

1.11%

Mixed

0.97%

+2.81%

0.71%

1.38%

Search

11.95%

-12.61%

4.92%

26.53%

Search (Partner)

0.58%

-14.39%

0.18%

1.48%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 21

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Food & Beverage industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Food & Beverage sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Food & Beverage advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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