Google Ads CTR For Food & Beverage
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Food & Beverage
- Median CTR on Google Ads for food & beverage companies is 1.39% in February 2025
- Median CTR on Google Ads for food & beverage companies decreased by -7.06% compared to last month
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Connect your dataChannel | Median | Range |
---|---|---|
Display | 0.53% +0.14% | 0.24% 1.1% |
Multi-channel | 1.58% -6.63% | 1.12% 2.05% |
Performance Max | 0.98% -7.33% | 0.74% 1.74% |
Search | 14.27% -4.43% | 8.86% 28.28% |
Shopping | 0.64% -7.3% | 0.5% 0.86% |
Smart | 9.41% -37.09% | 5.36% 9.41% |
Video | 0.46% -1.48% | 0.21% 0.7% |
Network | ||
Content | 0.89% +15.71% | 0.39% 1.56% |
Mixed | 0.98% -7.33% | 0.74% 1.74% |
Search | 9.13% -12.97% | 2.2% 21.18% |
Search (Partner) | 0.66% -27.52% | 0.12% 2.75% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: February 16
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Food & Beverage industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Food & Beverage sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Food & Beverage advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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