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Introducing Varos for SaaS

We’re excited to officially release a suite of tools to help SaaS companies fuel growth by unlocking benchmarks for business & marketing performance.

SaaS startups currently evaluate their most important metrics, such as CAC, Churn, and MRR Growth based on their own data alone and wonder questions like "is my churn too high for a company at my stage, category & price point?"

That’s why we’ve established a cohort of fast growing SaaS companies who anonymously benchmark their Stripe, Linkedin Ads, Facebook Ads, and Google Ads metrics with each other in Varos. 

Varos’ app helps SaaS startups benchmark their most important metrics against similar companies to understand how they’re doing and where they’ve got room to improve, so they can finally leverage competitive data to plan in a data-driven way. 

This release comes piggybacking on the success of our eCommerce cohort - which already has over 2,000 companies benchmarking.

Varos sidebar in Stripe benchmarking app

Hyper-relevant Benchmarks

With Varos, startups can see how they stack up to peers in their category, price point and stage. This helps them sense product-market fit levels, find metrics to optimize, and leverage stats for fundraising. Some benefits include: 

Compare to companies just like yours - See KPIs from companies just like yours. Varos tags your company by category (ex. B2C Fintech) in order for the benchmarks to be as relevant as possible. 

Get turnkey insights and reporting in 30 seconds - At the click of a button, all data is automatically synced to Varos and there’s no setup required. Signup is just 3 minutes. 

Benchmark metrics that matter - Metrics that you can benchmark in real-time include: Churn, Trial Conversion Rate, MRR Growth, New Subscription Growth, Revenue from New Subscribers, Month 12 Retention, Ads CAC, Ads CPM, Ads CTR and more. 

Tools you care about - Benchmark your metrics on Stripe, LinkedIn Ads, Facebook Ads, Google Ads, and more. 

Understand PMF levels - compare Churn, MRR growth, CAC, etc. to similar companies at different stages to see if those numbers that you’re seeing are pre-PMF or post-PMF.

Launch

Over 100 SaaS companies are already in the SaaS cohort, including many Y Combinator companies. 

Jake Mor, CEO of FitnessAI and Superwall, two VC-backed SaaS startups said, “Varos’ marketing benchmarks already help focus my time and save marketing spend. I’m really excited about their core business benchmarks to better understand where my businesses need the most attention going into our next rounds.” 

You can register up at varos.com to get your benchmarks. You can also start by downloading our app in the Stripe App Marketplace, where we were recently selected as one of the launch partners. 

Tweets

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc