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Klaviyo Benchmarks now in Varos

As customer acquisition costs grow higher, customer retention and lifetime value are top of mind for marketers. 

Email marketing is one of the most important tools in a retention marketer’s toolkit. But today, email marketers are flying blind because they don’t know where they have the biggest opportunities to drive more traffic and revenue. 

Klaviyo Email Marketing Benchmarks

Marketers can now use Varos to identify underperforming areas that are inhibiting traffic and sales growth. In the dashboard, email marketing benchmarks are displayed in real time and are compared to a granular group of peers by vertical. 

As more companies join Varos over time, more granular verticals will be unlocked to benchmark against. There are already 100 companies in the data pool as of the release of this dashboard. 

There are two types of email benchmarks:

Tactics - Brands can see how many emails their peers are sending on avg as part of Abandoned Cart & Post-purchase flows. 

This helps you answer questions like, “should i be sending more emails in my abandoned cart flow?”

By knowing how many emails your peers are sending, you can hone in on the right for your brand, and make sure you’re not doing too little. 

KPIs - Brands can see how their Click-through Rate, Open Rate, Revenue Per Recipient, Unsubscribe Rate, and more stack up to their peers. 

These KPIs are accessible for both Campaigns and Flows. And within flows, you can see how your KPIs stack for each type of flow (for example, Post Purchase flow). 

By seeing how you stack up in granular areas of your email marketing, you can see where you have the biggest opportunities for improvement. 

Tweets

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc