How Varos Works with Google Ad Data

Our Google Adwords integration connects to your Google Adwords account and imports your campaign results in real time. But that’s only the beginning — our platform crowdsources data from your peers and displays them alongside your KPIs. You’ll then understand the entire context behind your campaigns and the results.

Leverage Real-Time Google Ads Benchmarks

Varos empowers you with the entire context behind your Google Ads KPIs. Our platform gives you:

  • Understand Anomalies: Did your CPM suddenly spike? Varos helps you discover if it's something you did or a broader event affecting your entire industry.
  • Have Confidence in Decisions: Basing future marketing decisions on results from your entire industry gives you confidence in your next campaign.
  • Enjoy a Competitive Advantage: If your peers make decisions in a vacuum, you’ll have the edge of understanding the industry-wide context.

Get Started With Our Google Ads Integration for Free

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Why Varos?

  1. Identify Underperforming KPIs: Are you paying more per click than your competitors? Varos sheds light on potential issues with your Google Ads campaigns that you might otherwise miss. 
  2. Rely on Real-Time Benchmarks: Varos leads the industry in providing real-time Google Ads benchmarks. As a result, we’re not only constantly updating your results, but also updating the results from your competitors.
  3. Report Results with the Full Story: Answer to investors or C-suite with added context behind your results. You can report your results and overall industry trends to show the entire picture.
  4. Scale with Our Industry-Agnostic Platform: Varos is designed for the needs of any industry, from real estate to SaaS solutions. Any business that relies on ads to grow can put our platform to work to make the most of your ad spend.

Frequently Asked Questions

Learn more about how Varos helps you grow — and how we do it.

Explore Our Other Integrations

Tweets

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc