Paid Media Benchmarks for Apparel - October 2023

Data is based on sample of 4000 companies by Varos. For all data in real time, click here.

KPIs on Meta Ads

  • Metrics
  • Apparel
  • Fashion Industry
  • CPM
  • $9.6
  • $9.7
  • ROAS
  • 2.44
  • 2.26
  • Conversion Rate
  • 2.0%
  • 3.0%

Insights:

  • CPM for apparel was $9.6 in October 2023. That is a 12% decrease as compared to October 2022, and a 2% increase as compared to September 2023.
  • ROAS for apparel was 2.44 in October 2023. That is a 1% decrease as compared to October 2022, and a 2% increase as compared to September 2023.
  • Conversion Rate for apparel was 2.0% in October 2023. That is a 9% decrease as compared to October 2022, and a 5% increase as compared to September 2023.

Want more stats on the typical CPC range on each ad platform? Click here.

About These Paid Media Benchmarks

Step into the competitive world of the Apparel industry with our intricate Paid Media Benchmarks report - September 2023. Rooted in a substantial dataset of 4000 companies assembled by Varos, this analysis gives you key performance metrics for Meta Ads, Google Ads, and TikTok Ads. Explore the past year's average CPM across different paid media platforms and unravel the intricate CPM trends specific to the apparel industry, broken down by company spend level and average order value (AOV). Utilize this vital data to steer your brand towards strategic growth in this dynamic market.

KPIs on Google Ads

  • Metrics
  • Apparel
  • Fashion Industry
  • CPM
  • $11.0
  • $11.2
  • ROAS
  • 3.73
  • 3.78
  • Conversion Rate
  • 2.7%
  • 2.5%

Insights:

  • CPM for apparel was $11.0 in October 2023. That is a 0% decrease as compared to October 2022, and a 11% increase as compared to September 2023.
  • ROAS for apparel was 3.73 in October 2023. That is a 0% decrease as compared to October 2022, and a 16% increase as compared to September 2023.
  • Conversion Rate for apparel was 2.7% in October 2023. That is a 0% decrease as compared to October 2022, and a 13% increase as compared to September 2023.

Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.

KPIs on TikTok Ads

  • Metrics
  • Apparel
  • Fashion Industry
  • CPM
  • $8.4
  • $8.4
  • Conversion Rate
  • 2.7%
  • 2.7%

Insights:

  • CPM for apparel was $8.4 in October 2023. That is a 32% decrease as compared to October 2022, and a 10% increase as compared to September 2023.
  • ROAS for apparel was Sign up to view in October 2023. That is a Sign up to view decrease as compared to October 2022, and a Sign up to view increase as compared to September 2023.
  • Conversion Rate for apparel was 2.7% in October 2023. That is a 50% decrease as compared to October 2022, and a 29% increase as compared to September 2023.

Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.

Last 12 Months Average CPM by Paid Media Platforms

  • Month
  • CPM Meta
  • CPM Google
  • CPM TikTok
  • 6/1/2022
  • $12.7
  • $9.5
  • $6.9
  • 7/1/2022
  • $11.5
  • $9.2
  • $5.7
  • 8/1/2022
  • $11.3
  • $9.7
  • $6.0
  • 9/1/2022
  • $10.6
  • $9.8
  • $6.1
  • 10/1/2022
  • $10.9
  • $10.4
  • $6.1
  • 11/1/2022
  • $12.7
  • $12.7
  • $5.3
  • 12/1/2022
  • $10.8
  • $11.8
  • $4.8
  • 1/1/2023
  • $8.4
  • $9.5
  • $4.6
  • 2/1/2023
  • $8.6
  • $9.1
  • $5.1
  • 3/1/2023
  • $9.0
  • $9.0
  • $5.7
  • 4/1/2023
  • $8.8
  • $10.7
  • $5.4
  • 5/1/2023
  • $11.8
  • $11.1
  • $6.6
  • 6/1/2023
  • $8.5
  • $10.8
  • $6.8
  • 7/1/2023
  • $7.4
  • $11.3
  • $6.0
  • 8/1/2023
  • $6.8
  • $11.4
  • $6.5
  • 9/1/2023
  • $9.4
  • $12.3
  • $9.3
  • 10/1/2023
  • $9.6
  • $11.0
  • $8.4

Insights: CPM for Apparel companies have increased 27% in the last 12 months on Meta Ads. CPM for cosmetics companies have increased 9% in the last 12 months on Google Ads. CPM for cosmetics companies have increased 22% in the last 12 months on TikTok Ads.