Apparel Brands Facebook, Google & TikTok Ads Benchmarks

KPIs on Meta Ads

Metrics
Apparel
Fashion Industry

CPM
$7.4
$8.4

ROAS
2.59
2.50

Conversion Rate
1.9%
1.9%

Summary:

CPM for apparel was $7.4 in July 2023. That is a 33% decrease as compared to July 2022, and a 13% increase as compared to June 2023.
ROAS for apparel was 2.59 in July 2023. That is a 35% decrease as compared to July 2022, and a 9% increase as compared to June 2023.
Conversion Rate for apparel was 1.9% in July 2023. That is a 10% decrease as compared to July 2022, and a 6% increase as compared to June 2023.

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About These Paid Media Benchmarks

Step into the competitive world of the Apparel industry with our intricate Paid Media Benchmarks report - June 2023. Rooted in a substantial dataset of 4000 companies assembled by Varos, this analysis gives you key performance metrics for Meta Ads, Google Ads, and TikTok Ads. Explore the past year's average CPM across different paid media platforms and unravel the intricate CPM trends specific to the apparel industry, broken down by company spend level and average order value (AOV). Utilize this vital data to steer your brand towards strategic growth in this dynamic market.

KPIs on Google Ads

Metrics
Apparel
Fashion Industry

CPM
$11.3
$12.2

ROAS
4.74
4.90

Conversion Rate
2.9%
2.8%

Summary:

CPM for apparel was $11.3 in July 2023. That is a 18% decrease as compared to July 2022, and a 5% increase as compared to June 2023.
ROAS for apparel was 4.74 in July 2023. That is a 7% decrease as compared to July 2022, and a 4% increase as compared to June 2023.
Conversion Rate for apparel was 2.9% in July 2023. That is a 6% decrease as compared to July 2022, and a 0% increase as compared to June 2023.

Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.

KPIs on TikTok Ads

Metrics
Apparel
Fashion Industry

CPM
$6.0
$6.0

ROAS
N/A
N/A

Conversion Rate
2.0%
3.4%

Summary:

CPM for apparel was $6.0 in July 2023. That is a 7% decrease as compared to July 2022, and a 23% increase as compared to June 2023.
ROAS for apparel was N/A in July 2023. That is a N/A decrease as compared to July 2022, and a N/A increase as compared to June 2023.
Conversion Rate for apparel was 2.0% in July 2023. That is a 67% decrease as compared to July 2022, and a 43% increase as compared to June 2023.

Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.

Last 12 Months Average CPM by Paid Media Platforms

Month
CPM Meta
CPM Google
CPM TikTok

6/1/2022
$12.7
$9.5
$6.9

7/1/2022
$11.5
$9.2
$5.7

8/1/2022
$11.3
$9.7
$6.0

9/1/2022
$10.6
$9.8
$6.1

10/1/2022
$10.9
$10.4
$6.1

11/1/2022
$12.7
$12.7
$5.3

12/1/2022
$10.8
$11.8
$4.8

1/1/2023
$8.4
$9.5
$4.6

2/1/2023
$8.6
$9.1
$5.1

3/1/2023
$9.0
$9.0
$5.7

4/1/2023
$8.8
$10.7
$5.4

5/1/2023
$11.8
$11.1
$6.6

6/1/2023
$8.5
$10.8
$6.8

7/1/2023
$7.4
$11.3
$6.0

Summary: CPM for Apparel companies have increased 27% in the last 12 months on Meta Ads. CPM for cosmetics companies have increased 9% in the last 12 months on Google Ads. CPM for cosmetics companies have increased 22% in the last 12 months on TikTok Ads.

Apparel Cost Per Mille (CPM) Broken Down by Company Spend Level

Spend Level
CPM Meta Ads
CPM Google
CPM TikTok
CPM Linkedin

Apparel Cost Per Mille (CPM) Broken Down by Company AOV

AOV
CPM Meta Ads
CPM Google
CPM TikTok
CPM Linkedin

Paid Media Benchmarks for Apparel - July 2023

Table of Contents

KPIs on Meta Ads

About These Paid Media Benchmarks

KPIs on Google Ads

KPIs on TikTok Ads

Last 12 Months Average CPM by Paid Media Platforms

Apparel Cost Per Mille (CPM) Broken Down by Company Spend Level

Apparel Cost Per Mille (CPM) Broken Down by Company AOV

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