Paid Media Benchmarks for Electronics Brands

KPIs on Meta Ads

Metrics
Consumer Electronics
Other Industry

CPM
$7.7
$8.1

ROAS
2.12
2.11

Conversion Rate
1.5%
1.8%

Insights:

CPM for Electronics was $7.7 in October 2023. That is a 17% decrease as compared to October 2022, and a 3% increase as compared to September 2023.
ROAS for Electronics was 2.12 in October 2023. That is a 1% decrease as compared to October 2022, and a 7% increase as compared to September 2023.
Conversion Rate for Electronics was 1.5% in October 2023. That is a 16% decrease as compared to October 2022, and a 6% increase as compared to September 2023.

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About These Paid Media Benchmarks

Venture into the Electronics industry with our extensive Paid Media Benchmarks for September 2023. Based on a robust dataset from 4000 companies assembled by Varos, this report elucidates key performance indicators for Meta Ads, Google Ads, and TikTok Ads. Get a detailed view of the average CPM across different paid media platforms over the last year, with a special focus on the electronics sector. The report dissects CPM trends by company spend level and average order value (AOV), giving you the tools to maintain competitiveness and optimize your advertising budget.

KPIs on Google Ads

Metrics
Consumer Electronics
Other Industry

CPM
$11.1
$11.7

ROAS
2.88
3.51

Conversion Rate
1.20%
1.9%

Insights:

CPM for Electronics was $11.1 in October 2023. That is a 28% decrease as compared to October 2022, and a 2% increase as compared to September 2023.
ROAS for Electronics was 2.88 in October 2023. That is a 19% decrease as compared to October 2022, and a 19% increase as compared to September 2023.
Conversion Rate for Electronics was 1.20% in October 2023. That is a 20% decrease as compared to October 2022, and a 8% increase as compared to September 2023.

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KPIs on TikTok Ads

Metrics
Consumer Electronics
Other Industry

CPM
$9.3
$7.6

Conversion Rate
0.9%
2.4%

Insights:

CPM for Electronics was $9.3 in October 2023. That is a 4% decrease as compared to October 2022, and a 6% increase as compared to September 2023.
ROAS for Electronics was Sign up to view in October 2023. That is a Sign up to view decrease as compared to October 2022, and a Sign up to view increase as compared to September 2023.
Conversion Rate for Electronics was 0.9% in October 2023. That is a 74% decrease as compared to October 2022, and a 62% increase as compared to September 2023.

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Last 12 Months Average CPM by Paid Media Platforms

Month
CPM Meta
CPM Google
CPM TikTok

6/1/2022
$7.6
$10.0
$18.9

7/1/2022
$9.0
$8.7
$7.4

8/1/2022
$7.8
$9.4
$12.5

9/1/2022
$9.0
$12.3
$13.1

10/1/2022
$9.9
$9.4
$11.4

11/1/2022
$9.6
$10.6
$13.1

12/1/2022
$4.8
$12.4
$8.2

1/1/2023
$4.3
$7.9
$5.3

2/1/2023
$7.7
$7.5
$6.7

3/1/2023
$6.8
$8.3
$3.5

4/1/2023
$6.4
$8.5
$3.7

5/1/2023
$7.3
$9.8
$8.4

6/1/2023
$8.6
$9.9
$7.7

7/1/2023
$7.1
$11.8
$7.5

8/1/2023
$6.2
$11.0
$8.0

9/1/2023
$7.9
$10.8
$8.8

10/1/2023
$7.7
$11.1
$9.3

Insights: CPM for Electronics companies have increased 14% in the last 12 months on Meta Ads. CPM for cosmetics companies have increased 17% in the last 12 months on Google Ads. CPM for cosmetics companies have increased 71% in the last 12 months on TikTok Ads.

Electronics Cost Per Mille (CPM) Broken Down by Company Spend Level

Spend Level
CPM Meta Ads
CPM Google
CPM TikTok
CPM Linkedin

Electronics Cost Per Mille (CPM) Broken Down by Company AOV

AOV
CPM Meta Ads
CPM Google
CPM TikTok
CPM Linkedin

Paid Media Benchmarks for Electronics - October 2023

Table of Contents

KPIs on Meta Ads

About These Paid Media Benchmarks

KPIs on Google Ads

KPIs on TikTok Ads

Last 12 Months Average CPM by Paid Media Platforms

Electronics Cost Per Mille (CPM) Broken Down by Company Spend Level

Electronics Cost Per Mille (CPM) Broken Down by Company AOV

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