Facebook, Google & TikTok Ads Benchmarks for Personal Care Brands

KPIs on Meta Ads

Metrics
Personal Care
Beauty Industry

CPM
$12.2
$12.2

ROAS
1.44
1.48

Conversion Rate
3.9%
3.7%

Insights:

CPM for Personal Care was $12.2 in October 2023. That is a 15% decrease as compared to October 2022, and a 0% increase as compared to September 2023.
ROAS for Personal Care was 1.44 in October 2023. That is a 16% decrease as compared to October 2022, and a 3% increase as compared to September 2023.
Conversion Rate for Personal Care was 3.9% in October 2023. That is a 0% decrease as compared to October 2022, and a 5% increase as compared to September 2023.

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About These Paid Media Benchmarks

Dive into the Personal Care industry's paid media landscape with our detailed Paid Media Benchmarks report - September 2023. This study, leveraging a sample of 4000 companies collected by Varos, offers insights into crucial KPIs for Meta Ads, Google Ads, and TikTok Ads. It sheds light on the average CPM across different paid media platforms in the past year and dissects the CPM trends within the personal care sector by company spend level and average order value (AOV). Harness these insights to tailor your brand's approach, ensuring competitive edge in this rapidly evolving market.

KPIs on Google Ads

Metrics
Personal Care
Beauty Industry

CPM
$14.9
$14.9

ROAS
3.24
3.25

Conversion Rate
4.4%
4.3%

Insights:

CPM for Personal Care was $14.9 in October 2023. That is a 4% decrease as compared to October 2022, and a 0% increase as compared to September 2023.
ROAS for Personal Care was 3.24 in October 2023. That is a 17% decrease as compared to October 2022, and a 1% increase as compared to September 2023.
Conversion Rate for Personal Care was 4.4% in October 2023. That is a 2% decrease as compared to October 2022, and a 4% increase as compared to September 2023.

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KPIs on TikTok Ads

Metrics
Personal Care
Beauty Industry

CPM
$8.5
$10.4

Conversion Rate
2.4%
3.0%

Insights:

CPM for Personal Care was $8.5 in October 2023. That is a 2% decrease as compared to October 2022, and a 5% increase as compared to September 2023.
ROAS for Personal Care was Sign up to view in October 2023. That is a Sign up to view decrease as compared to October 2022, and a Sign up to view increase as compared to September 2023.
Conversion Rate for Personal Care was 2.4% in October 2023. That is a 8% decrease as compared to October 2022, and a 31% increase as compared to September 2023.

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Last 12 Months Average CPM by Paid Media Platforms

Month
CPM Meta
CPM Google
CPM TikTok

6/1/2022
$17.4
$12.1
$7.0

7/1/2022
$16.0
$11.6
$7.4

8/1/2022
$16.5
$12.0
$6.2

9/1/2022
$16.5
$13.8
9.02

10/1/2022
$16.9
$13.0
$10.2

11/1/2022
$19.1
$16.5
$8.5

12/1/2022
$16.2
$14.3
$8.7

1/1/2023
$11.7
$12.1
$7.1

2/1/2023
$13.9
$13.6
$7.6

3/1/2023
$14.3
$12.1
$8.6

4/1/2023
$15.0
$12.0
$6.5

5/1/2023
$14.3
$11.5
$8.1

6/1/2023
$13.7
$12.6
$8.8

7/1/2023
$13.0
$14.3
$7.8

8/1/2023
$13.5
$13.7
$8.3

9/1/2023
$12.2
$15.0
$9.0

10/1/2023
$12.2
$14.9
$8.5

Insights: CPM for personal care companies have increased 15% in the last 12 months on Meta Ads. CPM for personal care companies have increased 3% in the last 12 months on Google Ads. CPM for personal care companies have increased 5% in the last 12 months on TikTok Ads.

Personal Care Industry Cost Per Mille (CPM) Broken Down by Company Spend Level

Spend Level
CPM Meta Ads
CPM Google
CPM TikTok
CPM Linkedin

Personal Care Industry Cost Per Mille (CPM) Broken Down by Company AOV

AOV
CPM Meta Ads
CPM Google
CPM TikTok
CPM Linkedin

Paid Media Benchmarks for Personal Care - October 2023

Table of Contents

KPIs on Meta Ads

About These Paid Media Benchmarks

KPIs on Google Ads

KPIs on TikTok Ads

Last 12 Months Average CPM by Paid Media Platforms

Personal Care Industry Cost Per Mille (CPM) Broken Down by Company Spend Level

Personal Care Industry Cost Per Mille (CPM) Broken Down by Company AOV

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