Paid Media Benchmarks for Pet Food Brands

KPIs on Meta Ads

Metrics
Pet Food
Pet Industry

CPM
$17.4
$10.8

ROAS
0.81
1.41

Conversion Rate
3.9%
3.7%

Insights:

CPM for pet food was $17.4 in October 2023. That is a 14% decrease as compared to October 2022, and a 3% increase as compared to September 2023.
ROAS for pet food was 0.81 in October 2023. That is a 53% decrease as compared to October 2022, and a 6% increase as compared to September 2023.
Conversion Rate for pet food was 3.9% in October 2023. That is a 11% decrease as compared to October 2022, and a 0% increase as compared to September 2023.

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About These Paid Media Benchmarks

Immerse yourself in the Pet Food industry with our detailed Paid Media Benchmarks for September 2023. Relying on a broad dataset from 4000 companies compiled by Varos, this report delivers insights into key performance metrics for Meta Ads, Google Ads, and TikTok Ads. Understand the Average Cost Per Mille (CPM) on various paid media platforms over the last year, with particular attention to the pet food industry. It breaks down CPM trends by company spend level and average order value (AOV), providing you with the knowledge to secure your brand's competitive edge in this unique market.

KPIs on Google Ads

Metrics
Pet Food
Pet Industry

CPM
$13.9
$18.4

ROAS
3.35
3.28

Conversion Rate
3.7%
4.3%

Insights:

CPM for pet food was $13.9 in October 2023. That is a 6% decrease as compared to October 2022, and a 9% increase as compared to September 2023.
ROAS for pet food was 3.35 in October 2023. That is a 103% decrease as compared to October 2022, and a 21% increase as compared to September 2023.
Conversion Rate for pet food was 3.7% in October 2023. That is a 0% decrease as compared to October 2022, and a 8% increase as compared to September 2023.

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KPIs on TikTok Ads

Metrics
Pet Food
Beauty Industry

Insights:

CPM for pet food was Sign up to view in October 2023. That is a Sign up to view decrease as compared to October 2022, and a Sign up to view increase as compared to September 2023.
CTR for pet food was Sign up to view in October 2023. That is a Sign up to view decrease as compared to October 2022, and a Sign up to view increase as compared to September 2023.
Conversion Rate for pet food was Sign up to view in October 2023. That is a Sign up to view decrease as compared to October 2022, and a Sign up to view increase as compared to September 2023.

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Last 12 Months Average CPM by Paid Media Platforms

Month
CPM Meta
CPM Google
CPM TikTok

6/1/2022
$12.2
$10.4
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7/1/2022
$12.3
$9.1
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8/1/2022
$10.7
$8.9
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9/1/2022
$12.7
$12.5
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10/1/2022
$12.0
$11.9
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11/1/2022
$13.6
$13.4
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12/1/2022
$12.7
$22.2
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1/1/2023
$10.4
$10.9
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2/1/2023
$13.1
$8.7
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3/1/2023
$13.0
$9.6
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4/1/2023
$14.2
$11.7
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5/1/2023
$9.3
$11.5
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6/1/2023
$11.8
$8.4
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7/1/2023
$11.3
$10.5
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8/1/2023
$22.7
$12.7
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9/1/2023
$18.0
$12.7
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10/1/2023
$17.4
$13.9
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Insights: CPM for Pet Food companies have increased 7% in the last 12 months on Meta Ads. CPM for Pet Food companies have increased 33% in the last 12 months on Google Ads. CPM for Pet Food companies have increased 0% in the last 12 months on TikTok Ads.

Pet Food Cost Per Mille (CPM) Broken Down by Company Spend Level

Spend Level
CPM Meta Ads
CPM Google
CPM TikTok
CPM Linkedin

Pet Food Cost Per Mille (CPM) Broken Down by Company AOV

AOV
CPM Meta Ads
CPM Google
CPM TikTok
CPM Linkedin

Paid Media Benchmarks for Pet Food - October 2023

Table of Contents

KPIs on Meta Ads

About These Paid Media Benchmarks

KPIs on Google Ads

KPIs on TikTok Ads

Last 12 Months Average CPM by Paid Media Platforms

Pet Food Cost Per Mille (CPM) Broken Down by Company Spend Level

Pet Food Cost Per Mille (CPM) Broken Down by Company AOV

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