Paid Media Benchmarks for Pet Food - October 2023

Data is based on sample of 4000 companies by Varos. For all data in real time, click here.

KPIs on Meta Ads

  • Metrics
  • Pet Food
  • Pet Industry
  • CPM
  • $17.4
  • $10.8
  • ROAS
  • 0.81
  • 1.41
  • Conversion Rate
  • 3.9%
  • 3.7%

Insights:

  • CPM for pet food was $17.4 in October 2023. That is a 14% decrease as compared to October 2022, and a 3% increase as compared to September 2023.
  • ROAS for pet food was 0.81 in October 2023. That is a 53% decrease as compared to October 2022, and a 6% increase as compared to September 2023.
  • Conversion Rate for pet food was 3.9% in October 2023. That is a 11% decrease as compared to October 2022, and a 0% increase as compared to September 2023.

Want more stats on the typical CPC range on each ad platform? Click here.

About These Paid Media Benchmarks

Immerse yourself in the Pet Food industry with our detailed Paid Media Benchmarks for September 2023. Relying on a broad dataset from 4000 companies compiled by Varos, this report delivers insights into key performance metrics for Meta Ads, Google Ads, and TikTok Ads. Understand the Average Cost Per Mille (CPM) on various paid media platforms over the last year, with particular attention to the pet food industry. It breaks down CPM trends by company spend level and average order value (AOV), providing you with the knowledge to secure your brand's competitive edge in this unique market.

KPIs on Google Ads

  • Metrics
  • Pet Food
  • Pet Industry
  • CPM
  • $13.9
  • $18.4
  • ROAS
  • 3.35
  • 3.28
  • Conversion Rate
  • 3.7%
  • 4.3%

Insights:

  • CPM for pet food was $13.9 in October 2023. That is a 6% decrease as compared to October 2022, and a 9% increase as compared to September 2023.
  • ROAS for pet food was 3.35 in October 2023. That is a 103% decrease as compared to October 2022, and a 21% increase as compared to September 2023.
  • Conversion Rate for pet food was 3.7% in October 2023. That is a 0% decrease as compared to October 2022, and a 8% increase as compared to September 2023.

Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.

KPIs on TikTok Ads

Insights:

Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.

Last 12 Months Average CPM by Paid Media Platforms

  • Month
  • CPM Meta
  • CPM Google
  • CPM TikTok

Insights: CPM for Pet Food companies have increased 7% in the last 12 months on Meta Ads. CPM for Pet Food companies have increased 33% in the last 12 months on Google Ads. CPM for Pet Food companies have increased 0% in the last 12 months on TikTok Ads.