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After looking at our own metrics, I like to compare those metrics to other competitors in their industry, and the platform that I use to do this is Varos. So here you can see that we were looking at the Varos data, and we noticed that there was a pretty big median CPM spike. What this means is that when looking at overall CPM metrics for their industry, we noticed that that went up pretty significantly.
Now, the reason why I wanted to highlight this data specifically for my clients is because it was actually during this time that we noticed that their CPAs were spiking, and that users just weren't converting as they normally were. What we later found out was that this was a bug in Facebook, but by being able to do a retro on what was also happening to other competitors at that time, we were able to see that the median CPM rose. And then, we also were able to see that there was a sharp decrease in spend overall over the entire industry as a result of that CPM spike.
So I like to use Varos data when looking at very specific use cases, kind of, like this one when we noticed that something weird was going on in the account and in the industry and on the platform. But I also like to highlight just the overall metrics, in general, so we're able to look at, hey, what does spend look like across your industry right now, what does conversion rates look like, what do purchases or cost per purchases look like, what do click-through rates and CPMs look like, just so that they have an idea of how their metrics are fitting into the overall ecosystem or how they're comparing against their competitors.
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Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇
I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador
Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc
Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇
I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador
Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc