Google Ads CPP For B2C SaaS

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CPP For B2C SaaS

Median CPP on Google Ads for b2c saas companies is $100.96 in July 2024
Median CPP on Google Ads for b2c saas companies increased by +17.73% compared to last month

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Channel	Median	Range
Discovery	$155.82 -19.05%	$65.83 $352.39
Display	$393.04 +517.6%	$200.86 $585.22
Multi-channel	$656.36 +267.17%	$386.11 $1,861.68
Performance Max	$89.79 -9.44%	$32.63 $202.54
Search	$81.28 +31.63%	$27.22 $214.21
Shopping	$67.1 -33.15%	$15.46 $149.84
Video	$324.76 +82.76%	$81.69 $421.59
Network
Content	$395.46 +63.6%	$141.09 $984.08
Mixed	$89.03 -9.56%	$30.87 $202.21
Search	$90.5 +35.29%	$29.9 $220.33
Search (Partner)	$51 -25%	$17.67 $79.45

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: July 21

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Our comprehensive guide is designed specifically for Google Ads advertisers in the B2C SaaS industry, brought to you by Varos data. This resource is your gateway to understanding the average Cost Per Purchase (CPP) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the B2C SaaS sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of B2C SaaS advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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