Google Ads CTR For B2B SaaS

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For B2B SaaS

  • Median CTR on Google Ads for b2b saas companies is 3.97% in April 2024
  • Median CTR on Google Ads for b2b saas companies decreased by -14.99% compared to last month

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Channel

MedianRange
Discovery

0.85%

-11.98%

0.61%

1.59%

Display

1.32%

+48.82%

0.46%

3.68%

Multi-channel

1.1%

-14%

0.94%

1.2%

Performance Max

1.67%

-3.67%

1.01%

3.97%

Search

9.3%

-0.98%

6.08%

14.14%

Shopping

0.63%

+8%

0.37%

0.92%

Smart

4.23%

-3.36%

3.15%

5.32%

Video

0.52%

-4.22%

0.31%

0.89%

Network

Content

1.09%

+6.56%

0.38%

2.81%

Mixed

1.61%

-6.42%

1.01%

3.7%

Search

9.32%

-3.29%

6%

14.6%

Search (Partner)

1.62%

-8.63%

0.52%

4.73%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 21

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Our comprehensive guide is designed specifically for Google Ads advertisers in the B2B SaaS industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the B2B SaaS sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of B2B SaaS advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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