Google Ads CTR For Baby & Children Subscriptions

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Baby & Children Subscriptions

  • Median CTR on Google Ads for baby & children subscriptions companies is 1.83% in April 2025
  • Median CTR on Google Ads for baby & children subscriptions companies decreased by -1.79% compared to last month

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Channel

MedianRange
Performance Max

1.3%

+1.92%

1.16%

1.66%

Search

18.93%

+25.19%

10.48%

31.11%

Shopping

1.07%

+28.35%

1.01%

1.15%

Video

0.12%

+17.12%

0.11%

0.13%

Network

Content

0.18%

-9.69%

0.11%

4.21%

Mixed

1.3%

+1.92%

1.16%

1.66%

Search

10.01%

-6.76%

3.49%

22.5%

Search (Partner)

0.37%

-7.98%

0.15%

0.45%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 13

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Baby & Children Subscriptions industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Baby & Children Subscriptions sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children Subscriptions advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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