Google Ads CTR For Baby & Children Toys
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Baby & Children Toys
- Median CTR on Google Ads for baby & children toys companies is 1.98% in February 2025
- Median CTR on Google Ads for baby & children toys companies increased by +11.11% compared to last month
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Connect your dataChannel | Median | Range |
---|---|---|
Performance Max | 1.36% -19% | 1.21% 2.5% |
Search | 24.09% +47.59% | 11.54% 31.08% |
Shopping | 0.96% -4.48% | 0.96% 1.1% |
Video | 0.84% +69.05% | 0.57% 1.04% |
Network | ||
Content | 0.88% -48.83% | 0.39% 1.28% |
Mixed | 1.36% -19% | 1.21% 2.5% |
Search | 11.56% +4.59% | 4.52% 31.08% |
Search (Partner) | 0.33% -27.03% | 0.24% 0.51% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: February 9
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Baby & Children Toys industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Baby & Children Toys sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children Toys advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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