Google Ads CTR For Baby & Children Toys
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Baby & Children Toys
- Median CTR on Google Ads for baby & children toys companies is 1.69% in April 2025
- Median CTR on Google Ads for baby & children toys companies decreased by -9.04% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Performance Max | 1.37% +25.31% | 0.94% 1.61% |
| Search | 23.21% +6.16% | 13.19% 30.3% |
| Shopping | 1.03% -7.3% | 1.02% 1.05% |
| Video | 0.68% -11.87% | 0.09% 0.98% |
Network | ||
| Mixed | 1.37% +25.31% | 0.94% 1.61% |
| Search | 20.17% +1.44% | 3.72% 28.07% |
| Search (Partner) | 0.48% -13.41% | 0.34% 0.99% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: April 13
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Baby & Children Toys industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Baby & Children Toys sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children Toys advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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