Google Ads CTR For Baby & Children Toys

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Baby & Children Toys

  • Median CTR on Google Ads for baby & children toys companies is 1.98% in February 2025
  • Median CTR on Google Ads for baby & children toys companies increased by +11.11% compared to last month

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Channel

MedianRange
Performance Max

1.36%

-19%

1.21%

2.5%

Search

24.09%

+47.59%

11.54%

31.08%

Shopping

0.96%

-4.48%

0.96%

1.1%

Video

0.84%

+69.05%

0.57%

1.04%

Network

Content

0.88%

-48.83%

0.39%

1.28%

Mixed

1.36%

-19%

1.21%

2.5%

Search

11.56%

+4.59%

4.52%

31.08%

Search (Partner)

0.33%

-27.03%

0.24%

0.51%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: February 9

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Baby & Children Toys industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Baby & Children Toys sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children Toys advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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