Google Ads ROAS For Entertainment

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads ROAS For Entertainment

  • Median ROAS on Google Ads for entertainment companies is 4.09 in December 2024
  • Median ROAS on Google Ads for entertainment companies decreased by -24.6% compared to last month

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Channel

MedianRange
Performance Max

4.99

-10.82%

2.34

7.82

Search

5.29

-5.36%

1.83

13.34

Shopping

11.77

+83.17%

8.68

14.85

Video

2.62

+24.71%

1.08

4.04

Network

Mixed

3.68

-31.07%

2.34

6.5

Search

5.3

-9.09%

1.83

12.65

Search (Partner)

8.19

+153.72%

3.61

25.75

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: December 8

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Entertainment industry, brought to you by Varos data. This resource is your gateway to understanding the average Return On Advertising Spend (ROAS) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Entertainment sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Entertainment advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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