Summary:
Want more stats on the typical CPC range on each ad platform? Click here.
Navigate the complexities of the B2B SaaS industry using our in-depth Paid Media Benchmarks for June 2023. Built on a robust dataset from 4000 companies, this Varos report illuminates key performance indicators for Meta Ads, Google Ads, and TikTok Ads. Get an exhaustive view of the average CPM across various paid media platforms over the last year, with a particular focus on the B2B SaaS sector. The report dissects CPM trends by company spend level and average order value (AOV), giving your business the tools to maintain competitiveness and optimize marketing spend. For real-time data and additional analysis, please use the provided link.
Summary:
Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.
Summary:
Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.
Summary: CPM for B2B SaaS companies have increased 2% in the last 12 months on Meta Ads. CPM for B2B SaaS companies have increased 20% in the last 12 months on Google Ads. CPM for B2B SaaS companies have increased 57% in the last 12 months on TikTok Ads.
