Vitamins Supplements Facebook, Google & TikTok Ads Benchmarks

KPIs on Meta Ads

Metrics
Vitamins & Suplements
Wellness Industry

CPM
$13.2
$14.1

ROAS
1.62
1.35

Insights:

CPM for Vitamins Supplements was $13.2 in October 2023. That is a 14% decrease as compared to October 2022, and a 16% increase as compared to September 2023.
ROAS for Vitamins Supplements was 1.62 in October 2023. That is a 15% decrease as compared to October 2022, and a 3% increase as compared to September 2023.
Conversion Rate for Vitamins Supplements was 6% in October 2023. That is a 17% decrease as compared to October 2022, and a 2% increase as compared to September 2023.

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About These Paid Media Benchmarks

Unlock the potentials of the Vitamins and Supplements industry with our thorough Paid Media Benchmarks - September 2023. Using data from 4000 companies, expertly curated by Varos, this report provides key performance metrics for Meta Ads, Google Ads, and TikTok Ads. Gain insight into the average CPM across diverse paid media platforms over the past year and explore CPM trends within the vitamins and supplements sector, broken down by company spend level and average order value (AOV). Harness this data to ensure your brand maintains a competitive edge in this fast-paced industry.

KPIs on Google Ads

Metrics
Vitamins & Suplements
Wellness Industry

CPM
$13.3
$18.3

ROAS
2.48
2.73

Conversion Rate
3.8%
4.3%

Insights:

CPM for Vitamins Supplements was $13.3 in October 2023. That is a 1% decrease as compared to October 2022, and a 7% increase as compared to September 2023.
ROAS for Vitamins Supplements was 2.48 in October 2023. That is a 41% decrease as compared to October 2022, and a 28% increase as compared to September 2023.
Conversion Rate for Vitamins Supplements was 3.8% in October 2023. That is a 19% decrease as compared to October 2022, and a 6% increase as compared to September 2023.

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KPIs on TikTok Ads

Metrics
Natural Wellness Products
Wellness Industry

CPM
$9.3
$8.8

Conversion Rate
2.4%
2.2%

Insights:

CPM for Vitamins Supplements was $9.3 in October 2023. That is a 86% decrease as compared to October 2022, and a Sign up to view increase as compared to September 2023.
ROAS for Vitamins Supplements was Sign up to view in October 2023. That is a Sign up to view decrease as compared to October 2022, and a Sign up to view increase as compared to September 2023.
Conversion Rate for Vitamins Supplements was 2.4% in October 2023. That is a 253% decrease as compared to October 2022, and a Sign up to view increase as compared to September 2023.

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Last 12 Months Average CPM by Paid Media Platforms

Month
CPM Meta
CPM Google
CPM TikTok

6/1/2022
$23.8
$12.2
$8.3

7/1/2022
$18.7
$10.2
$8.8

8/1/2022
$16.4
$12.1
$7.4

9/1/2022
$16.6
$14.6
$9.0

10/1/2022
$15.7
$13.5
$11.3

11/1/2022
$19.5
$15.4
$7.7

12/1/2022
$14.2
$12.3
$9.8

1/1/2023
$12.5
$13.1
$7.3

2/1/2023
$14.2
$13.3
$8.1

3/1/2023
$14.2
$12.3
$12.6

4/1/2023
$14.1
$12.6
$11.2

5/1/2023
$13.9
$11.2
$9.9

6/1/2023
$11.3
$14.3
$10.5

7/1/2023
$13.6
$12.1
$10.4

8/1/2023
$15.2
$12.6
$8.6

9/1/2023
$15.7
$12.4
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10/1/2023
$13.2
$13.3
$9.3

Insights: CPM for Vitamins Supplements companies have increased 36% in the last 12 months on Meta Ads. CPM for Vitamins Supplements companies have increased 24% in the last 12 months on Google Ads. CPM for Vitamins Supplements companies have increased 3% in the last 12 months on TikTok Ads.

Vitamins Supplements Cost Per Mille (CPM) Broken Down by Company Spend Level

Spend Level
CPM Meta Ads
CPM Google
CPM TikTok
CPM Linkedin

Vitamins Supplements Cost Per Mille (CPM) Broken Down by Company AOV

AOV
CPM Meta Ads
CPM Google
CPM TikTok
CPM Linkedin

Paid Media Benchmarks for Vitamins Supplements - October 2023

Table of Contents

KPIs on Meta Ads

About These Paid Media Benchmarks

KPIs on Google Ads

KPIs on TikTok Ads

Last 12 Months Average CPM by Paid Media Platforms

Vitamins Supplements Cost Per Mille (CPM) Broken Down by Company Spend Level

Vitamins Supplements Cost Per Mille (CPM) Broken Down by Company AOV

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