Paid Media Benchmarks for Vitamins Supplements - October 2023

Data is based on sample of 4000 companies by Varos. For all data in real time, click here.

KPIs on Meta Ads

  • Metrics
  • Vitamins & Suplements
  • Wellness Industry
  • CPM
  • $13.2
  • $14.1
  • ROAS
  • 1.62
  • 1.35
  • Conversion Rate
  • 6%
  • 3.7%

Insights:

  • CPM for Vitamins Supplements was $13.2 in October 2023. That is a 14% decrease as compared to October 2022, and a 16% increase as compared to September 2023.
  • ROAS for Vitamins Supplements was 1.62 in October 2023. That is a 15% decrease as compared to October 2022, and a 3% increase as compared to September 2023.
  • Conversion Rate for Vitamins Supplements was 6% in October 2023. That is a 17% decrease as compared to October 2022, and a 2% increase as compared to September 2023.

Want more stats on the typical CPC range on each ad platform? Click here.

About These Paid Media Benchmarks

Unlock the potentials of the Vitamins and Supplements industry with our thorough Paid Media Benchmarks - September 2023. Using data from 4000 companies, expertly curated by Varos, this report provides key performance metrics for Meta Ads, Google Ads, and TikTok Ads. Gain insight into the average CPM across diverse paid media platforms over the past year and explore CPM trends within the vitamins and supplements sector, broken down by company spend level and average order value (AOV). Harness this data to ensure your brand maintains a competitive edge in this fast-paced industry.

KPIs on Google Ads

  • Metrics
  • Vitamins & Suplements
  • Wellness Industry
  • CPM
  • $13.3
  • $18.3
  • ROAS
  • 2.48
  • 2.73
  • Conversion Rate
  • 3.8%
  • 4.3%

Insights:

  • CPM for Vitamins Supplements was $13.3 in October 2023. That is a 1% decrease as compared to October 2022, and a 7% increase as compared to September 2023.
  • ROAS for Vitamins Supplements was 2.48 in October 2023. That is a 41% decrease as compared to October 2022, and a 28% increase as compared to September 2023.
  • Conversion Rate for Vitamins Supplements was 3.8% in October 2023. That is a 19% decrease as compared to October 2022, and a 6% increase as compared to September 2023.

Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.

KPIs on TikTok Ads

  • Metrics
  • Natural Wellness Products
  • Wellness Industry
  • CPM
  • $9.3
  • $8.8
  • Conversion Rate
  • 2.4%
  • 2.2%

Insights:

  • CPM for Vitamins Supplements was $9.3 in October 2023. That is a 86% decrease as compared to October 2022, and a Sign up to view increase as compared to September 2023.
  • ROAS for Vitamins Supplements was Sign up to view in October 2023. That is a Sign up to view decrease as compared to October 2022, and a Sign up to view increase as compared to September 2023.
  • Conversion Rate for Vitamins Supplements was 2.4% in October 2023. That is a 253% decrease as compared to October 2022, and a Sign up to view increase as compared to September 2023.

Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.

Last 12 Months Average CPM by Paid Media Platforms

  • Month
  • CPM Meta
  • CPM Google
  • CPM TikTok
  • 6/1/2022
  • $23.8
  • $12.2
  • $8.3
  • 7/1/2022
  • $18.7
  • $10.2
  • $8.8
  • 8/1/2022
  • $16.4
  • $12.1
  • $7.4
  • 9/1/2022
  • $16.6
  • $14.6
  • $9.0
  • 10/1/2022
  • $15.7
  • $13.5
  • $11.3
  • 11/1/2022
  • $19.5
  • $15.4
  • $7.7
  • 12/1/2022
  • $14.2
  • $12.3
  • $9.8
  • 1/1/2023
  • $12.5
  • $13.1
  • $7.3
  • 2/1/2023
  • $14.2
  • $13.3
  • $8.1
  • 3/1/2023
  • $14.2
  • $12.3
  • $12.6
  • 4/1/2023
  • $14.1
  • $12.6
  • $11.2
  • 5/1/2023
  • $13.9
  • $11.2
  • $9.9
  • 6/1/2023
  • $11.3
  • $14.3
  • $10.5
  • 7/1/2023
  • $13.6
  • $12.1
  • $10.4
  • 8/1/2023
  • $15.2
  • $12.6
  • $8.6
  • 10/1/2023
  • $13.2
  • $13.3
  • $9.3

Insights: CPM for Vitamins Supplements companies have increased 36% in the last 12 months on Meta Ads. CPM for Vitamins Supplements companies have increased 24% in the last 12 months on Google Ads. CPM for Vitamins Supplements companies have increased 3% in the last 12 months on TikTok Ads.