Facebook Ads CTR For Baby & Children
Always up-to-date Facebook Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Facebook Ads CTR For Baby & Children
- Median CTR on Facebook Ads for baby & children companies is 0.91% in January 2025
- Median CTR on Facebook Ads for baby & children companies decreased by -13.51% compared to last month
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Connect your dataCampaign objective | Median | Range |
|---|---|---|
| Sales | 0.94% -1.07% | 0.85% 1.28% |
| Engagement | 0.18% -35.03% | 0.13% 0.3% |
| Traffic | 3.14% +14.61% | 1.4% 4.47% |
Targeting type | ||
| Lookalike | 0.96% +1.7% | 0.55% 1.36% |
| Prospecting | 0.96% -10.19% | 0.58% 1.43% |
| Retargeting | 0.73% -1.25% | 0.52% 1% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: January 12
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Our comprehensive guide is designed specifically for Facebook Ads advertisers in the Baby & Children industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Facebook Ads. Leveraging insights from thousands of campaigns within the Baby & Children sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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