Facebook Ads CTR For Baby & Children
Always up-to-date Facebook Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Facebook Ads CTR For Baby & Children
- Median CTR on Facebook Ads for baby & children companies is 1.05% in April 2025
- Median CTR on Facebook Ads for baby & children companies decreased by -0.33% compared to last month
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Connect your dataCampaign objective | Median | Range |
|---|---|---|
| Sales | 0.81% -22% | 0.81% 1.06% |
| Engagement | 0.13% -10.79% | 0.08% 0.24% |
| Traffic | 4.62% +24.74% | 2.64% 6.35% |
Targeting type | ||
| Lookalike | 1.27% +3.39% | 0.81% 1.95% |
| Prospecting | 0.99% -6.33% | 0.7% 1.69% |
| Retargeting | 1.29% +43.09% | 0.65% 1.65% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: April 13
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Our comprehensive guide is designed specifically for Facebook Ads advertisers in the Baby & Children industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Facebook Ads. Leveraging insights from thousands of campaigns within the Baby & Children sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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