Google Ads CTR For Baby & Children
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Baby & Children
- Median CTR on Google Ads for baby & children companies is 1.91% in October 2024
- Median CTR on Google Ads for baby & children companies decreased by -14.39% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Display | 2.33% -4.13% | 1.31% 2.94% |
| Multi-channel | 1.19% -11.12% | 0.92% 1.46% |
| Performance Max | 1.28% -14.49% | 0.99% 2.21% |
| Search | 22.52% +10.86% | 12.6% 37.82% |
| Shopping | 1.14% +2.5% | 0.78% 1.28% |
| Video | 0.11% -81.72% | 0.03% 0.82% |
Network | ||
| Content | 0.73% -0.08% | 0% 2.64% |
| Mixed | 1.39% -10.26% | 0.99% 2.21% |
| Search | 13.12% +16.71% | 3.06% 28.33% |
| Search (Partner) | 0.28% -58.64% | 0% 1.57% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: October 6
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Baby & Children industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Baby & Children sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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