Google Ads CTR For Baby & Children
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Baby & Children
- Median CTR on Google Ads for baby & children companies is 1.8% in July 2024
- Median CTR on Google Ads for baby & children companies decreased by -11.04% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Discovery | 1.62% +8.36% | 1.31% 3.71% |
| Display | 1.9% +42.65% | 1.55% 2.25% |
| Multi-channel | 1.55% -22.63% | 1.18% 1.92% |
| Performance Max | 1.18% -2.62% | 0.91% 1.63% |
| Search | 25.45% +18.58% | 12.67% 36.31% |
| Shopping | 0.81% -13.68% | 0.68% 1.17% |
| Video | 0.62% +28.35% | 0.21% 0.75% |
Network | ||
| Content | 1.5% +187.55% | 0.66% 2.47% |
| Mixed | 1.16% -10.52% | 0.94% 1.63% |
| Search | 12.09% -7.94% | 5.17% 30.16% |
| Search (Partner) | 0.7% +5.24% | 0.36% 3.56% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: July 21
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Baby & Children industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Baby & Children sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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