Google Ads CTR For Baby & Children

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Baby & Children

  • Median CTR on Google Ads for baby & children companies is 1.77% in April 2024
  • Median CTR on Google Ads for baby & children companies increased by +16.55% compared to last month

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Channel

MedianRange
Discovery

0.48%

-28.59%

0.31%

1.2%

Display

0.47%

-19.73%

0.24%

1.25%

Performance Max

1.05%

+10.47%

0.78%

1.67%

Search

19.51%

-2.59%

12.19%

36.84%

Shopping

0.8%

-6.76%

0.63%

1.05%

Video

0.49%

+28.54%

0.04%

0.91%

Network

Content

0.25%

-56.71%

0%

1.44%

Mixed

1.06%

+7.45%

0.78%

1.58%

Search

13.64%

-18.27%

4.55%

27.3%

Search (Partner)

0.28%

-48.47%

0%

0.78%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 5

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Baby & Children industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Baby & Children sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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