Google Ads CTR For Baby & Children
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Baby & Children
- Median CTR on Google Ads for baby & children companies is 1.8% in March 2025
- Median CTR on Google Ads for baby & children companies increased by +11.08% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Display | 0.72% +28.2% | 0.24% 0.8% |
| Performance Max | 1.32% -3.54% | 0.98% 1.57% |
| Search | 20.49% +2.44% | 11.24% 34.89% |
| Shopping | 1.04% +1.02% | 0.87% 1.16% |
| Video | 0.11% -51.28% | 0.06% 0.26% |
Network | ||
| Content | 0.27% -25.24% | 0.04% 0.88% |
| Mixed | 1.32% -3.54% | 0.98% 1.57% |
| Search | 10.99% +92.64% | 2.29% 24.91% |
| Search (Partner) | 0.56% +26.21% | 0.17% 2.42% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: March 16
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Baby & Children industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Baby & Children sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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