Facebook Ads CTR For Sports & Fitness

Always up-to-date Facebook Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Facebook Ads CTR For Sports & Fitness

  • Median CTR on Facebook Ads for sports & fitness companies is 1.19% in December 2024
  • Median CTR on Facebook Ads for sports & fitness companies increased by +2.02% compared to last month

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Campaign objective

MedianRange
Sales

1.05%

+2.26%

0.99%

1.36%

Engagement

0.4%

-7.41%

0.14%

1.02%

Traffic

2.24%

-5.44%

1.51%

4.42%

Targeting type

Lookalike

1.13%

+4.78%

0.7%

1.7%

Prospecting

1.25%

+4.77%

0.84%

1.49%

Retargeting

0.89%

-8.72%

0.67%

1.54%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: December 8

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Our comprehensive guide is designed specifically for Facebook Ads advertisers in the Sports & Fitness industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Facebook Ads. Leveraging insights from thousands of campaigns within the Sports & Fitness sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Sports & Fitness advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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