Facebook Ads CTR For Sports & Fitness

Always up-to-date Facebook Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Facebook Ads CTR For Sports & Fitness

  • Median CTR on Facebook Ads for sports & fitness companies is 1.04% in March 2025
  • Median CTR on Facebook Ads for sports & fitness companies decreased by -4% compared to last month

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Campaign objective

MedianRange
Sales

0.47%

-36.37%

0.43%

0.51%

Engagement

0.41%

-8.99%

0.16%

1.77%

Traffic

3.35%

-7.83%

1.84%

4.55%

Targeting type

Lookalike

0.96%

+10.2%

0.71%

1.83%

Prospecting

1.08%

+1.28%

0.72%

1.49%

Retargeting

0.9%

-7.58%

0.61%

1.3%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: March 16

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Our comprehensive guide is designed specifically for Facebook Ads advertisers in the Sports & Fitness industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Facebook Ads. Leveraging insights from thousands of campaigns within the Sports & Fitness sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Sports & Fitness advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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