Google Ads CTR For Sports & Fitness

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Sports & Fitness

  • Median CTR on Google Ads for sports & fitness companies is 1.32% in April 2024
  • Median CTR on Google Ads for sports & fitness companies decreased by -0.07% compared to last month

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Channel

MedianRange
Discovery

0.88%

+3.15%

0.74%

2.55%

Display

0.34%

-43.39%

0.24%

0.86%

Performance Max

0.88%

-3.91%

0.64%

1.22%

Search

12.39%

-17.07%

8.98%

27.1%

Shopping

0.7%

-4.1%

0.55%

0.89%

Video

0.59%

+18.15%

0.35%

0.96%

Network

Content

0.45%

-51.1%

0.04%

1.13%

Mixed

0.91%

-1.53%

0.65%

1.34%

Search

11.71%

-2.11%

2.14%

16.54%

Search (Partner)

0.27%

-16.9%

0.13%

0.77%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 21

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Sports & Fitness industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Sports & Fitness sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Sports & Fitness advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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