Google Ads CTR For Sports & Fitness
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Sports & Fitness
- Median CTR on Google Ads for sports & fitness companies is 1.36% in July 2024
- Median CTR on Google Ads for sports & fitness companies decreased by -7.44% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Discovery | 0.89% -43.15% | 0.4% 1.73% |
| Display | 0.76% +3.25% | 0.41% 1.29% |
| Performance Max | 0.91% -14.88% | 0.62% 1.61% |
| Search | 13.35% -0.68% | 7.2% 25.99% |
| Shopping | 0.7% -8.45% | 0.5% 0.99% |
| Video | 0.57% -1.5% | 0.19% 0.76% |
Network | ||
| Content | 0.85% +15.16% | 0.39% 2.18% |
| Mixed | 0.95% -11.43% | 0.62% 1.68% |
| Search | 10.12% +10.59% | 2.63% 18.56% |
| Search (Partner) | 0.38% +11.45% | 0.21% 1.25% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: July 21
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Sports & Fitness industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Sports & Fitness sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Sports & Fitness advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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