Google Ads CTR For Sports & Fitness
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Sports & Fitness
- Median CTR on Google Ads for sports & fitness companies is 1.36% in February 2025
- Median CTR on Google Ads for sports & fitness companies decreased by -1.45% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Display | 0.78% +54.2% | 0.59% 1.14% |
| Multi-channel | 1.57% +1.63% | 1.28% 1.86% |
| Performance Max | 1.19% +13.75% | 0.79% 1.89% |
| Search | 15.94% +8.5% | 8.96% 25.84% |
| Shopping | 0.8% +8.59% | 0.57% 1.04% |
| Video | 0.73% +26.19% | 0.64% 0.91% |
Network | ||
| Content | 0.95% -16.33% | 0.65% 1.68% |
| Mixed | 1.19% +13.75% | 0.79% 1.89% |
| Search | 5.8% -24.21% | 1.58% 15.38% |
| Search (Partner) | 0.35% -47.77% | 0.04% 0.81% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: February 16
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Sports & Fitness industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Sports & Fitness sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Sports & Fitness advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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