Google Ads CTR For Home & Garden
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Home & Garden
- Median CTR on Google Ads for home & garden companies is 1.54% in July 2024
- Median CTR on Google Ads for home & garden companies decreased by -0.76% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Discovery | 2.35% +43.19% | 0.97% 3.17% |
| Display | 1.05% +12.1% | 0.58% 1.71% |
| Performance Max | 1.11% +3.01% | 0.78% 1.68% |
| Search | 13.34% +0.12% | 8.44% 24.95% |
| Shopping | 0.83% +0.98% | 0.59% 1.15% |
| Video | 0.54% -6.48% | 0.25% 0.96% |
Network | ||
| Content | 1.18% +41% | 0.52% 2.18% |
| Mixed | 1.11% +2.5% | 0.8% 1.66% |
| Search | 9.96% -2.07% | 4.43% 16.99% |
| Search (Partner) | 1.2% +42.52% | 0.38% 3.97% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: July 21
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Home & Garden industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Home & Garden sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Home & Garden advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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