Google Ads CTR For Home & Garden

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Home & Garden

  • Median CTR on Google Ads for home & garden companies is 1.49% in April 2024
  • Median CTR on Google Ads for home & garden companies decreased by -6.56% compared to last month

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Channel

MedianRange
Discovery

1.73%

-14.37%

0.84%

2.76%

Display

1.08%

+8.64%

0.59%

1.8%

Performance Max

0.99%

+5.07%

0.74%

1.42%

Search

14.85%

+19.45%

8.79%

27.62%

Shopping

0.78%

-4.92%

0.6%

0.99%

Video

0.54%

-13.16%

0.21%

1.19%

Network

Content

0.97%

+6.68%

0.28%

2.04%

Mixed

1.02%

+5.51%

0.76%

1.43%

Search

11.45%

+17.09%

3.3%

19.4%

Search (Partner)

0.56%

-18.92%

0.12%

1.66%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 21

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Home & Garden industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Home & Garden sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Home & Garden advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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