Google Ads CTR For Home & Garden

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Home & Garden

  • Median CTR on Google Ads for home & garden companies is 1.69% in November 2024
  • Median CTR on Google Ads for home & garden companies decreased by -0.19% compared to last month

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Channel

MedianRange
Display

0.8%

+37.15%

0.14%

2.71%

Local services

19.26%

+23.33%

15.73%

22.79%

Multi-channel

12.02%

+165.6%

7.72%

16.31%

Performance Max

1.26%

+5.29%

0.9%

2.11%

Search

14.7%

+10.22%

9.77%

26.41%

Shopping

0.83%

-5.61%

0.6%

1.26%

Video

0.53%

-17.78%

0.14%

0.98%

Network

Content

1.13%

+20.84%

0.15%

2.16%

Mixed

1.3%

+5.69%

0.9%

2.12%

Search

8.83%

-7.53%

2.75%

19.07%

Search (Partner)

0.4%

-63.56%

0%

3.81%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: November 3

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Home & Garden industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Home & Garden sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Home & Garden advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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