Google Ads CTR For Marketing & Advertising Agency

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Marketing & Advertising Agency

  • Median CTR on Google Ads for marketing & advertising agency companies is 3.07% in February 2025
  • Median CTR on Google Ads for marketing & advertising agency companies increased by +38.25% compared to last month

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Channel

MedianRange
Performance Max

1.89%

+8.95%

1.42%

2.24%

Search

7.9%

+4.27%

4.24%

18.74%

Video

0.32%

-15.94%

0.25%

0.5%

Network

Content

0.37%

-61.58%

0%

0.83%

Mixed

1.89%

+8.95%

1.42%

2.24%

Search

6.5%

+6.28%

4.29%

18.74%

Search (Partner)

2.89%

+13.36%

1.77%

5.08%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: February 16

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Marketing & Advertising Agency industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Marketing & Advertising Agency sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Marketing & Advertising Agency advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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