Tiktok Ads CTR For Food & Beverage

Always up-to-date Tiktok Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Tiktok Ads CTR For Food & Beverage

  • Median CTR on Tiktok Ads for food & beverage companies is 0.54% in February 2025
  • Median CTR on Tiktok Ads for food & beverage companies decreased by -12.2% compared to last month

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Gender

MedianRange
Female

0.19%

+11.52%

0.14%

0.44%

Unlimited

0.57%

-7.59%

0.35%

1.48%

Optimization goal

Convert

0.42%

-26.02%

0.34%

0.93%

Engaged View

0.28%

+20.47%

0.26%

0.29%

Reach

0.12%

+188.39%

0.11%

0.13%

Traffic Landing Page Views

1.63%

-2.01%

1.28%

2.68%

Value

0.92%

-35.9%

0.37%

3.06%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: February 16

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Our comprehensive guide is designed specifically for Tiktok Ads advertisers in the Food & Beverage industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Tiktok Ads. Leveraging insights from thousands of campaigns within the Food & Beverage sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Food & Beverage advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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