Tiktok Ads CTR For Food & Beverage

Always up-to-date Tiktok Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Tiktok Ads CTR For Food & Beverage

  • Median CTR on Tiktok Ads for food & beverage companies is 0.69% in April 2025
  • Median CTR on Tiktok Ads for food & beverage companies decreased by -11.65% compared to last month

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Gender

MedianRange
Female

0.43%

+20.27%

0.23%

0.53%

Unlimited

0.79%

+0.25%

0.66%

1.29%

Optimization goal

Convert

0.82%

+3.77%

0.52%

1.29%

Engaged View

0.12%

-35.03%

0.06%

0.21%

Traffic Landing Page Views

1.12%

-4.44%

1.05%

1.58%

Value

1.25%

+14.72%

0.46%

1.85%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 13

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Our comprehensive guide is designed specifically for Tiktok Ads advertisers in the Food & Beverage industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Tiktok Ads. Leveraging insights from thousands of campaigns within the Food & Beverage sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Food & Beverage advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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