We analyzed thousands of ad set configurations from 200+ leading DTC brands to answer one question: What do the top 1% of performers have in common?
Advertisers constantly have to reinvent the wheel to find out best practices on their own. So, we figured we’d make life easier for everyone and let you know what’s working best.
(Spoiler Alert: You might want to try Get Offer as your CTA, among other things)
To determine what the best are doing, we compared the configuration of the top 1% best performing ad sets to the middle 50% performing ad sets (based on the most efficient Cost per Purchases).
The median monthly ad spend for companies included in the analysis is $90K USD. And we only included ad sets with at least $5K monthly spend.
Takeaway: Try not setting interests at all. And if you do, choose more rather than less
What the best are doing:
What the middle 50% are doing:
Takeaway: Try increasing your max age to 65 if that’s not already set
What the best are doing:
What the middle 50% are doing:
Takeaway: Try setting a targeting position. Try the feed and also where you’re currently seeing the best results.
What the best are doing:
What the middle 50% are doing:
Takeaway: Try adding Learn More and Get Offer into your CTA mix
What the best are doing
What the middle 50% are doing:
(note that some ad sets include multiple CTAs, which is why it adds > 100%)
Takeaway: In addition to both photo and video, consider giving text-only ads a shot.
What the best are doing:
What the middle 50% are doing:
Takeaway: If you use a lot of ad bodies per ad set, try and reduce them
What the best are doing:
What the middle 50% are doing
Takeaway: If you use a lot of creatives per ad set, try and reduce them
What the best are doing:
What the middle 50% are doing:
Takeaway: Give Carousel a shot
What the best are doing:
What the middle 50% are doing
There are a lot of pieces in the puzzle to achieve outstanding ads results. The best way is to test strategies that have worked for others, and to see what works for you. By getting signals from what the best advertisers are doing, you can take some easy and actionable steps to testing new ideas today.