Varos for
DTC eCommerce

Finally, see how your Shopify metrics and Facebook, Google & TikTok acquisition costs stack up against others in your vertical and ad spend level

Get Started Free
a
Full access.
No card required.

Understand how trends are impacting your ad performance in real-time

Learn which channels are ripest for success for a company like yours

Align within your org and with your agency on what targets are achievable

Verticals Covered

If you’re in one of the following DTC verticals, we’ve got benchmarks from other companies just like yours, including many of the biggest and best known in ecomm. Here are the verticals we currently support benchmarks for.

Accessories
Accessories
Apparel
Apparel
Baby + Children
Baby + Children
Beauty
Beauty
CBD
CBD
Consumer Subscriptions
Consumer Subscriptions
Fashion
Fashion
Fitness
Fitness
Food & Beverage
Food & Beverage
Footwear
Footwear
Homewear
Homewear
Jewelry
Jewelry
Pets
Pets
Skincare
Skincare
Vitamins + Supplements
Vitamins + Supplements
Wellness
Wellness
Get Started Free
a
Full access. No card required.
Benchmarking your
Digital Marketing KPIs
Compare metrics like CPA, ROAS, CPM, CTR, etc with others in your sub-vertical who have a similar budget to yours.
Know when a spike in one of your KPIs is within your control or it's due to market trends. Save time by investing in ads when you can actually make an impact.
See spend distribution between the various ad platforms by the most successful DTC brands.
If you're not sure the next platform to try out (TikTok, for example), you can access typical KPIs by vertical for each ad platform.
Benchmarking your
Shopify KPIs
Compare metrics like Repeat Purchases, Revenue Growth, Discount Rate, AOV, and more with others in your vertical, anonymously and securely.
Review data benchmarks as far as 2.5 years back to understand how seasonality affects your core business metrics.
Find which metrics are underperforming in your business so you can understand where you've still got room to realize your potential.
Integrate for free in under a minute from the Shopify app store.

Quotes from Varos Users

"We have a much stronger pulse on the market and I am more targeted in focusing our team in the right areas.”

Connor MacDonald
CMO @ The Ridge

“Ever since we’ve been able to report our results together with market data, you can feel the added trust in the relationship.”

Lucas J DiPietrantonio
CEO @ Darkroom

"When I see my CTRs start dropping compared to similar companies, I know I need to work on new creatives."

Jake Mor
CEO @ FitnessAI

“Varos has been instrumental in goal setting and demonstrating superior results with clients.”

Daniel Diaz
Founder @ Social Bulldog

“By using real-time market data, I’m able to save hard-earned money for the company, which we’d prefer to go to furthering our social mission.”

Sam Harper
CMO @ Hippy Feet

"Varos saves us time when trying new things. Instead of remaining uncertain as to whether a campaign is going well, market data helps us get to a yes/no decision much quicker."

Anna Meredith
Head of Growth at Bespoke Post

"Having real-time benchmarks for metrics like Cost Per Signup to similar companies consistently saves our company time and money."

Harry Qi
CEO of Motion

"We have a much stronger pulse on the market and I am more targeted in focusing our team in the right areas.”

Connor MacDonald
CMO @ The Ridge

“Ever since we’ve been able to report our results together with market data, you can feel the added trust in the relationship.”

Lucas J DiPietrantonio
CEO @ Darkroom

"When I see my CTRs start dropping compared to similar companies, I know I need to work on new creatives."

Jake Mor
CEO @ FitnessAI

"Varos saves us time when trying new things. Instead of remaining uncertain as to whether a campaign is going well, market data helps us get to a yes/no decision much quicker."

Anna Meredith
Head of Growth at Bespoke Post

“By using real-time market data, I’m able to save hard-earned money for the company, which we’d prefer to go to furthering our social mission.”

Sam Harper
CMO @ Hippy Feet

“Varos has been instrumental in goal setting and demonstrating superior results with clients.”

Daniel Diaz
Founder @ Social Bulldog

"Having real-time benchmarks for metrics like Cost Per Signup to similar companies consistently saves our company time and money."

Harry Qi
CEO of Motion