Varos for
SaaS Companies

Finally, see how your Business & Marketing metrics stack up against others in your category, stage, and price point.

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Backed by
Y Combinator

Learn what KPIs you need to achieve before your next financing round

Stop questioning wether your metrics are "good”or "bad” for a company like yours

Put your team to work in the highest-impact areas for your business

Categories Covered

If your business is in one of the following SaaS categories, we’ve got benchmarks from other companies just like yours. You can further drill down into the benchmarks to compare to other businesses at your stage and price point.

B2B SaaS
B2B SaaS
B2C SaaS
B2C SaaS
Education
Education
Fintech
Fintech
Healthcare Platforms
Healthcare Platforms
Mobile Apps
Mobile Apps
YC Startups
YC Startups
Get Started Free
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Full access. No card required.
Benchmarking your
Business KPIs
Compare metrics like Conversion Rate, Churn and MRR Growth with companies like yours, anonymously and securely.
Find which metrics are underperforming in your business so you can understand where you've still got room to realize your potential.
Review data benchmarks right within your Stripe dashboard. All data is automatically synced and there's no setup required.
Integrate for free in under a minute from within the Stripe App Marketplace.
Benchmarking your
Ads KPIs
Compare metrics like CPA, ROAS, CPM, CTR, etc with others in your sub-vertical who have a similar budget to yours.
Know when a spike in one of your KPIs is within your control or it's due to market trends. Save time by investing in ads when you can actually make an impact.
See spend distribution between the various ad platforms by the most successful SaaS companies.
If you're not sure the next platform to try out (TikTok, for example), you can access typical KPIs by vertical for each ad platform.

Quotes from Varos Users

"We have a much stronger pulse on the market and I am more targeted in focusing our team in the right areas.”

Connor MacDonald
CMO @ The Ridge

“Ever since we’ve been able to report our results together with market data, you can feel the added trust in the relationship.”

Lucas J DiPietrantonio
CEO @ Darkroom

"When I see my CTRs start dropping compared to similar companies, I know I need to work on new creatives."

Jake Mor
CEO @ FitnessAI

“Varos has been instrumental in goal setting and demonstrating superior results with clients.”

Daniel Diaz
Founder @ Social Bulldog

“By using real-time market data, I’m able to save hard-earned money for the company, which we’d prefer to go to furthering our social mission.”

Sam Harper
CMO @ Hippy Feet

"Varos saves us time when trying new things. Instead of remaining uncertain as to whether a campaign is going well, market data helps us get to a yes/no decision much quicker."

Anna Meredith
Head of Growth at Bespoke Post

"Having real-time benchmarks for metrics like Cost Per Signup to similar companies consistently saves our company time and money."

Harry Qi
CEO of Motion

"Since starting to use Varos, we’re more confident in our strategic budget allocation. The Varos insights are critical for thinking longer term and big picture."

Ben Smith
Founder and CEO of Disco

"We have a much stronger pulse on the market and I am more targeted in focusing our team in the right areas.”

Connor MacDonald
CMO @ The Ridge

“Ever since we’ve been able to report our results together with market data, you can feel the added trust in the relationship.”

Lucas J DiPietrantonio
CEO @ Darkroom

"Since starting to use Varos, we’re more confident in our strategic budget allocation. The Varos insights are critical for thinking longer term and big picture."

Ben Smith
Founder and CEO of Disco

"When I see my CTRs start dropping compared to similar companies, I know I need to work on new creatives."

Jake Mor
CEO @ FitnessAI

"Varos saves us time when trying new things. Instead of remaining uncertain as to whether a campaign is going well, market data helps us get to a yes/no decision much quicker."

Anna Meredith
Head of Growth at Bespoke Post

“By using real-time market data, I’m able to save hard-earned money for the company, which we’d prefer to go to furthering our social mission.”

Sam Harper
CMO @ Hippy Feet

“Varos has been instrumental in goal setting and demonstrating superior results with clients.”

Daniel Diaz
Founder @ Social Bulldog

"Having real-time benchmarks for metrics like Cost Per Signup to similar companies consistently saves our company time and money."

Harry Qi
CEO of Motion

Tweets

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc