We’re a team of go-getters who, like you, make data-driven decisions wherever we can. Throughout our careers, we’ve had suites of BI tools showing improvement in our KPIs compared to the last month and last year, but we were never sure if the number we saw on the dashboard was actually “good” compared to where it really should be. Or compared to what it really could be.
So, we’d go to Google and go to friends, asking questions like "what's an average CAC" and "how much should my conversions go down from iOS14", and we were never really satisfied with the answers. Everything we got was anecdotal or outdated.
Varos’ mission is to solve this gap by enabling anonymous and secure collaboration between similar companies. With Varos, you can join hundreds of other users coming together, crowdsourcing their data, to better understand the heights they can achieve in their business and how to get there.