Pricing

The right solutions for any company - from startups to enterprises.

Free

For those who want a sanity metric on their most important metrics

Free
What’s included?

Facebook Ads Benchmarking

Google Ads Benchmarking

Shopify Benchmarking

TikTok Ads Benchmarking

Filter Data by Spend, Vertical, AOV

Presentation-ready Weekly Reports

Dedicated support

Access to sub-categories

30 days historical data

One metric per integration

Get Started
a

Basic

For those who want to unlock basic insights and opportunities through competitive data.

$20 per month
What’s included?

Facebook Ads Benchmarking

Google Ads Benchmarking

Shopify Benchmarking

TikTok Ads Benchmarking

Filter Data by Spend, Vertical, AOV

Presentation-ready Weekly Reports

Dedicated support

Access to sub-categories

3 months historical data

Access to all metrics

Talk to Us
a

Pro

For those who want unrestricted access to the data for use with their teams..

$199 per month
What’s included?

Facebook Ads Benchmarking

Google Ads Benchmarking

Shopify Benchmarking

TikTok Ads Benchmarking

Filter Data by Spend, Vertical, AOV

Presentation-ready Weekly Reports

Dedicated support

Access to sub-categories

3 years historical data

Access to all metrics

Talk to Us
a

Custom

For those who need a custom data solution.

Talk to Us
What’s included?

Facebook Ads Benchmarking

Google Ads Benchmarking

Shopify Benchmarking

TikTok Ads Benchmarking

Filter Data by Spend, Vertical, AOV

Presentation-ready Weekly Reports

Dedicated support

Access to sub-categories

3 years historical data

Access to all metrics

Talk to Us
a

Agencies

Achieve new levels of results and retention by using market data in your workflow. No credit card required for trail.

$100 /mo
What’s included?

Facebook Ads Benchmarking

Google Ads Benchmarking

Shopify Benchmarking

Filter Data by Spend, Vertical, AOV

Presentation-ready weekly Reports

Per-client weekly reporting

Dedicated support

Unlimited client accounts

Unlimited team logins

Client login portal

30 Day Trial
a

Our Plans:

Free

Get a regular sanity check on your most important metrics

$0
Get Started
a

Brands

Harness the full power of competitive data

$19/month
Get Started
a

Agencies

Succeed with clients and teams

$99/month
Get Started
a

Enterprise

Dedicated solutions for custom data needs and/or big agencies

Talk to us
Talk to Us
a
Integrations
Facebook Ads Benchmarking
Google Ads Benchmarking
Shopify Benchmarking
TikTok Ads Benchmarking
Stripe Benchmarking
LinkedIn Ads Benchmarking
Features
Compare to companies by Spend, Vertical, AOV
Presentation-ready Weekly Reports
Data lookback period
1 month
Unlimited
Unlimited
Unlimited
Number of connected accounts
1
1
15
Unlimited
Monthly Audits
Export Data
Data Filters (ex. Retargeting Campaigns)
Custom reporting
API integration
Unlimited accounts
Dedicated support

Free

Get a regular sanity check on your most important metrics

$0
Get Started
a
Integrations
Facebook Ads Benchmarking
Google Ads Benchmarking
Shopify Benchmarking
TikTok Ads Benchmarking
Stripe Benchmarking
LinkedIn Benchmarking
Features
Compare to companies by Spend, Vertical, AOV
Presentation-ready Weekly Reports
Data lookback period
Unlimited
Number of connected accounts
1
Monthly Audits
Export Data
Data Filters (ex. Retargeting Campaigns)
Custom reporting
API integrations
Unlimited accounts
Dedicated support

Brands

Harness the full power of competitive data

$19/month
Get Started
a
Integrations
Facebook Ads Benchmarking
Google Ads Benchmarking
Shopify Benchmarking
TikTok Ads Benchmarking
Stripe Benchmarking
LinkedIn Benchmarking
Features
Filter Data by Spend, Vertical, AOV
Presentation-ready Weekly Reports
Data lookback period
Unlimited
Number of connected accounts
1
Monthly Audits
Export Data
Data Filters (ex. Retargeting Campaigns)
Custom reporting
API integrations
Unlimited accounts
Dedicated support

Agencies

Succeed with clients and teams for agencies

$99/month
Get Started
a
Integrations
Facebook Ads Benchmarking
Google Ads Benchmarking
Shopify Benchmarking
TikTok Ads Benchmarking
Stripe Benchmarking
LinkedIn Benchmarking
Features
Filter Data by Spend, Vertical, AOV
Presentation-ready Weekly Reports
Data lookback period
Unlimited
Number of connected accounts
15
Monthly Audits
Export Data
Data Filters (ex. Retargeting Campaigns)
Custom reporting
API integrations
Unlimited accounts
Dedicated support

Enterprise

Dedicated solutions for custom data needs and/or big agencies

Talk to us
Talk to Us
a
Integrations
Facebook Ads Benchmarking
Google Ads Benchmarking
Shopify Benchmarking
TikTok Ads Benchmarking
Stripe Benchmarking
LinkedIn Benchmarking
Features
Filter Data by Spend, Vertical, AOV
Presentation-ready Weekly Reports
Data lookback period
Unlimited
Number of connected accounts
Unlimited
Monthly Audits
Export Data
Data Filters (ex. Retargeting Campaigns)
Custom reporting
API integrations
Unlimited accounts
Dedicated support

Frequently asked questions

How do I get started?

Just click "get started for free" on our homepage and you can create an account directly from our website.

How much effort does it take to get set up on Varos?

It takes only 2 minutes to create an account and access the benchmarks. All you have to do is sign up from our website, choose the benchmarks you want to access, and we'll handle the rest.

Where does Varos get the benchmark data?

All data is anonymously crowdsourced from all of the companies we work with. In other words, it's a "give data to get data" model.

Can someone see my company's data on Varos?

Absolutely not! All data that we present in Varos is anonymized and aggregated. It's impossible to see data for any specific company.

How does Varos secure my data?

All of the benchmark data is first stripped of any identifying information, and then anonymized and aggregated. Varos data is encrypted and saved on AWS. Additionally, our CTO was formerly a team leader in Israel's elite 8200 technology unit and one of our founders is the former CTO of Dun & Bradstreet, a multi billion-dollar publicly traded data company.

What if I don't want to anonymously share my data but still want access to the benchmarks?

Contact us at support@varos.io

Which types of companies does Varos provide benchmarks for?

We provide benchmarks primarily for eCommerce & SaaS companies and agencies serving those types of companies.

How can I get in touch with Varos?

Shoot us an email at support@varos.com

Tweets

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc