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New: Benchmark TikTok KPIs with your peers

Why TikTok?

Almost every brand we talk to asks us one of two things:

  1.  “Should my business be advertising on TikTok?”
  2. “TikTok is a blackbox to me, are the results I’m getting on TikTok good or bad?”

With over one billion monthly active users (source), TikTok has skyrocketed to become one of the top social media platforms for Gen Z & Millennials. 

The platform is daunting for many advertisers who don’t use TikTok themselves, haven’t advertised there in the past, and have little understanding of it compared to Facebook, Instagram, and Google.

Especially now, with Facebook/Instagram CPMs through the roof, brands are looking to diversify their ad budget and find the places where they can achieve a healthy ROAS.

TikTok Benchmarks on Varos

With Varos, you can understand if TikTok is the right platform for your business and hone in on the right TikTok strategies by benchmarking your TikTok KPIs against other companies in your vertical. 

You can access the KPIs your peers are seeing in their TikTok dashboards, and you’ll be able to see the percent of their ad budget that they’re actually allocating to TikTok ads.

You’ll be able to see the following metrics for companies like yours:

  • CPA
  • CPM 
  • CTR
  • CPC
  • Conversion Rate
  • Spend
  • Spend as % of FB and google ads spend

Tracking these metrics in real time, you’ll be able to answer questions like, “was it just my CPA that spiked this week, or everyone else’s too?”

Next Steps

The Varos TikTok integration is live. You can integrate in your Varos dashboard in the Integrations Page, or you can sign up for Varos for free and follow the steps in the signup flow. 

Reach out to hello@varos.io with any questions. 


Tweets

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc