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New: Benchmark TikTok KPIs with your peers

Why TikTok?

Almost every brand we talk to asks us one of two things:

  1.  “Should my business be advertising on TikTok?”
  2. “TikTok is a blackbox to me, are the results I’m getting on TikTok good or bad?”

With over one billion monthly active users (source), TikTok has skyrocketed to become one of the top social media platforms for Gen Z & Millennials. 

The platform is daunting for many advertisers who don’t use TikTok themselves, haven’t advertised there in the past, and have little understanding of it compared to Facebook, Instagram, and Google.

Especially now, with Facebook/Instagram CPMs through the roof, brands are looking to diversify their ad budget and find the places where they can achieve a healthy ROAS.

TikTok Benchmarks on Varos

With Varos, you can understand if TikTok is the right platform for your business and hone in on the right TikTok strategies by benchmarking your TikTok KPIs against other companies in your vertical. 

You can access the KPIs your peers are seeing in their TikTok dashboards, and you’ll be able to see the percent of their ad budget that they’re actually allocating to TikTok ads.

You’ll be able to see the following metrics for companies like yours:

  • CPA
  • CPM 
  • CTR
  • CPC
  • Conversion Rate
  • Spend
  • Spend as % of FB and google ads spend

Tracking these metrics in real time, you’ll be able to answer questions like, “was it just my CPA that spiked this week, or everyone else’s too?”

Next Steps

The Varos TikTok integration is live. You can integrate in your Varos dashboard in the Integrations Page, or you can sign up for Varos for free and follow the steps in the signup flow. 

Reach out to hello@varos.io with any questions.