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The Science Behind Varos Competitive Sets

Comparison is the only way to really know how you're doing  

In today’s fast-changing world, comparing your business performance metrics to relevant companies is the only way to really know how you’re doing and know how much room you have to improve. It’s also critical to understanding KPI fluctuations (i.e., was this caused by you or the market).

We’re experts at creating comparison sets

We’ve raised millions of dollars from prestigious venture capital firms including Y Combinator, Ibex and many more. 

We did this to build a world class team of statisticians, data analysts, marketers and developers who are getting into the nitty gritty of making sure that the data is apples-to-apples and data sets are statistically significant.

So, not only do we have the largest data set in the game, we’re the only ones on the market solely focused on comparing data. We wake up in the morning to build a product for you to compare as granular & accurately as you can.

This data set is tailored for you

We built a comparison group uniquely adjusted to companies just like yours based on the three core attributes - vertical, spend level, and AOV.

Vertical: We try to get as close to your category as we can. It’s important to compare your KPIs to companies that are targeting similar personas with a similar buying mindset. For example, buying a 12-pack of healthy juice online is different from buying a bracelet.

AOV: Critical for 3 reasons: (1) it separates low-end, medium-end and high-end products, (2) it normalizes metrics such as cost per purchase and CPC and (3) it compares apples to apples the users share of wallet.

Spend: Comparing to companies of similar size is very important, both because results can significantly change as budgets increase but also because often marketing teams become more savvy as the spend increases.

Tweets

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc