Top 10 Agency Partner Programs for Business Growth

Partnerships between companies can create powerful synergies and fuel exponential growth. This is especially true when it comes to relationships between tech providers and digital marketing agencies. By joining forces, they can amplify each other's strengths while covering more ground.

An agency partner program facilitates these mutually beneficial alignments. It's like an ecosystem where various businesses work together towards shared goals.

This article will explore the top agency partner platforms. We'll detail how they benefit both agencies and the software companies behind them.

What Are Agency Partner Programs?

First things first, what is an agency partner program? In short, it is a formal arrangement between a software provider and digital marketing agencies. The software company offers vetted agencies special resources, benefits, and incentives. In exchange, they get referrals, expertise, and expanded platform implementation.

The partnerships create a win-win scenario. The agencies gain a powerful new resource and revenue stream. The software expands its user base thanks to the amplification of agency referrals.

Benefits to Agencies

Joining an ecommerce partner program gives agencies many benefits. These directly lead to more profits and business growth. Here are some top benefits:

• Special Help & Support
• New Potential Clients
• Repeating Income 
• Co-Funding
• Ready-to-Use Solutions

Together, these benefits accelerate an agency's growth.

Benefits to Software Companies

Marketing agency partners also benefit the software companies sponsoring them. Here are the key advantages:

• Wider Reach 
• Product Validation
• Faster Adoption
• Better Implementation 
• Insider Input 
• Higher Loyalty & Use 

For software companies, partnerships further all aspects of customer success and sales growth.

The Best eCommerce Agency Partner Programs Out There

A wide selection of ecommerce platforms and solutions offer software partner programs catering to digital marketing agencies. Here are some of our favorites:

Klaviyo

Klaviyo provides email marketing and customer data software for over 100,000 direct-to-consumer brands. Their digital agency partner program lets freelancers, agencies, and other teams resell Klaviyo to clients. 

Approved partners get discounted pricing for merchants, dedicated support, and co-marketing like webinars. These help agencies easily deliver Klaviyo and build expertise. Agencies also gain exclusive access to tools, training, and incentives to help grow their business.

• A revenue-share model that rewards partner success
• Provides benchmarks and insights on client retention
• Dedicated Partner Manager for onboarding and ongoing optimization
• Official Klaviyo partner badge to promote credentials

ConvertCart

ConvertCart boosts conversion rates for ecommerce brands. Their software personalizes shoppers' experiences to build loyalty. Partners can refer merchants or explore white-label offerings to promote ConvertCart's solutions.

Joint initiatives like co-marketing campaigns, blogs, and webinars aim to boost visibility while providing financial incentives.

ConvertCart's network spans over 500 brands across 35 countries. Their conversion ecosystem simplifies optimizing every touchpoint. Ecommerce partners gain a powerful new offering to meet ecommerce clients' needs, from product research to checkout.

• Customized software solutions rather than one-size-fits-all
• White-label or referral options
• Proven results like higher conversions and lower acquisition costs
• Support across the entire shopper journey.
• Personalized software

Recharge

Recharge builds loyalty and retention for subscription brands. Their ecosystem of partners helps merchants successfully leverage Recharge to increase KPIs like average order value and customer lifetime value. 

As a Recharge Agency Partner, you get a host of customer success tools and training for frictionless retention services. Benefits also include revenue shares on referrals, warm introductions, and co-marketing. Three tiers (Registered, Select, and Premier) grant varying access to these benefits.

Recharge stands out with its partner-centric approach. They invest in partner success through enablement and incentives. This creates an interdependent network, driving exponential growth.

• Multiple tiers with ascending benefits
• Partner Managers to support success
• Agency listing in Recharge's directory
• 12 months revenue share per referral

Rebuy

By becoming a Rebuy partner, agencies can unlock the power of personalized, on-site experiences for every client. Partners earn revenue share on referred and activated customers.

They receive hands-on partner training, a dedicated Slack channel for support, and opportunities to collaborate on marketing campaigns. This expands service capabilities while opening doors to new clients and revenue streams.

• Up to 20% lifetime revenue share
• Dedicated Slack channel for support
• Early access to new features and releases
• Sales tools to showcase Rebuy's solutions

Tapcart

Tapcart is an emerging platform that aims to revolutionize how ecommerce brands build mobile apps. These apps create personalized mobile shopping experiences. The Tapcart digital agency partner program helps agencies grow by adding powerful mobile commerce capabilities to their stacks. Partners get access to Tapcart's suite of iOS and Android app builders, newsletter tools, and more.

Agencies get VIP offerings and commission income on referrals. A dedicated Partner Manager ensures they have the assets and support needed to showcase Tapcart's offering. Co-marketing helps with lead gen, too.

Tapcart focuses solely on mobile platforms, unlike broader platforms. With consumer behavior shifting online, mobile optimization is increasingly vital.

• Mobile shopping focus
• Hands-on partner manager assignment
• Commission income from successful referrals
• Client referral opportunities

Okendo

Okendo's marketing platform builds capabilities for customer retention rates and loyalty. It provides the tools to help brands strengthen relationships over time. All 650+ partners unlock revenue share, exclusive access, and co-marketing. These are meant to expand service offerings and brand exposure.

Okendo complements other martech tools by specializing in retention. Most platforms focus on acquisition. Okendo fills a critical gap.

• Early access to new features
• Partner portal to manage referrals
• Dedicated partner manager
• Solutions tailored to boost retention and CLV

Verblio

Verblio has been around for years, providing custom, high-quality written content for brands. They aim to help them engage audiences and drive growth through content marketing and SEO.

Verblio's marketing partnership program puts the power of professionally produced, on-brand custom content into agencies' hands. For each referred and retained Verblio client, partners earn up to 10% of the revenue share after the first 90 days. A 200$ bonus is also on the table.

Special promotional offers, reliable scope-based pricing models, and rigorous creative vetting ensure customers only get matched with the very best writers. Partners praise the quality of work and reliability of output.

Verblio complements other services as a specialized content solution. On-demand access to writers sets them apart from freelancing.

• $200 for each successful referral
• 10% lifetime revenue share after $2000 threshold
• Specialized written content (35% off for the first month)
• Carefully vetted enterprise writing talent

Vidyard

Vidyard is video software for emails, websites, and other touchpoints. This keeps human connections alive in digital experiences.

Vidyard offers partners financial incentives and brand-building opportunities to drive video adoption. Agencies earn a 10% revenue share on customer spending they refer, plus a $500 bonus on the first closed deal.

Marketing agency partners receive training while co-marketing asset access and template galleries simplify getting customers onboard. Adoption consulting and launch planning support ensure clients integrate and maximize value from personalized video.

Vidyard is unique as an enterprise video platform tailored for business contexts from sales to marketing.

• Specialized B2B video
• 10% revenue share on referrals
• Co-brandable content
• $500 bonus potential

Huckabuy

Next, Huckabuy offers SEO software to boost site speed, traffic, and search performance. Core web vital tools optimize site speed, on-page authority, and indexing for improved discoverability.

Partners access referral fees, marketing assets, and an SEO analyst. These help partners monetize the offering. Ongoing access to the latest innovations ensures customers remain ahead of ever-evolving search landscape needs.

• MRR opportunities
• Turnkey SEO analyst support staff
• Web portal for client reporting
• Always up-to-date, evergreen solution

ActiveCampaign

Last but not least, ActiveCampaign is well-known in the digital marketing realm. Its platform automates marketing, sales, and customer journeys through one platform. ActiveCampaign helps partners grow by providing access to its leading customer experience automation platform. Partners earn commissions referring to ActiveCampaign as well as migrating customers onto the CXA solution.

Partners also receive access to coveted marketing assets. The sales enablement programs, onboarding resources, and ongoing support also help.

ActiveCampaign uniquely combines email, automation, and CRM in a unified platform. 

• 3000+ agency partners globally
• Integrated email & automation
• 24/7 partner support
• Portal experience with OneSendHQ

Finding the Right Strategic Agency Partners

Joining a partner program opens doors for agencies to differentiate and amplify impact. However, not all tech alliances successfully move the revenue needle or earn clients' trust. The most empowering partnerships strategically align with values.

Here are five tips for evaluating potential ecommerce partner programs:

1. Imagine Possibilities - Brainstorm all the ways a marketing partnership program could improve your services, capabilities, and revenue. Focus on realistic potential.
2. Test Strategy Fit - Compare the possibilities to your agency's current and future priorities across sales, marketing, and delivery. Look for natural fits, not distractions.
3. Check Processes - Evaluate if the partnership requires changing systems, workflows, or training in a way that fuels growth. Avoid complexity just for complexity's sake.
4. Review Culture - Research the partner's history and values to ensure an ethical, values-aligned relationship. Seek balanced perspectives.
5. Map Client Experience - Journey-map the client experience if you adopt the partner's solutions. Ensure it feels empowering rather than threatening. Identify and build on excitement.

Every agency path is unique. Yet, partnerships rooted in shared goals, transparency, and mutual growth benefit clients most by accelerating prosperity. Evaluating fits helps agencies unlock the next level.

About the Author

Sarah Clowes-Walker 

Head of Marketing at Varos

LinkedIn