Back to Blog

Varos emerges from Stealth with $4M Seed Round To Revolutionize Competitive Analytics and Break Data Silos

SAN FRANCISCO and TEL AVIV Feb. 23, 2022 /Business Wire/ – Varos, a data sharing platform helping companies compare their KPIs to their peers, has emerged from stealth and announced its $4m seed financing round led by Ibex Investors. Additional investors in the round include Tom Glocer, former CEO of Thomson Reuters, Andy Dunn, co-founder of Bonobos, Amol Deshpande, co-founder of Farmers Business Network, and Bob Moore, the CEO of Crossbeam. Varos is also an alumnus of Y Combinator, the prestigious startup accelerator. 

Varos is pioneering a new category of data analytics that’s challenging traditional taboos around cross-company collaboration. Varos’ platform helps its users understand their own performance vs. direct competitors by unlocking data that is currently stored in different silos. In fact, a growing base of 250+ users is already automatically feeding marketing data to Varos’ platform, and in return seeing how they stack up against others in their space and stage. However, Varos is not planning to stop there, and is already planning its expansion across additional operative departments, such as finance, product, and sales.

“Companies are flying blind today by evaluating their business performance compared to their own historical data alone. They don’t know whether they’re doing a good job compared to companies like theirs, and there aren’t good options for deep competitive analysis,” said Yarden Shaked, Co-Founder and CEO of Varos. “Through Varos’ data co-op model, businesses can connect their data and see how their metrics compare to similar companies at similar growth stages.”

“Since all of our competitive data is crowdsourced via API integrations with our customers’ tech stack, the data is accurate, pulled in real time, and requires no maintenance by customers,” added Lior Chen, Co-Founder and CTO of Varos, and also a veteran of Israeli’s storied 8200 unit. 

This round of funding will go towards adding additional data sources, expanding its product offering, and scaling up marketing. “Today, companies have to regularly choose where to invest their limited resources. Instead of guessing where they have room for improvement, businesses can use Varos to identify where they are underperforming relative to their peers, where they should double-down, and ultimately how they can spend their time and resources in the most effective way,” Shaked added. “We envision a world in which companies don’t constantly have to reinvent the wheel, but rather learn from each other.”

About Varos

Varos provides eCommerce and SaaS companies with real-time benchmarking to similar companies for their core business metrics. Instead of flying blind, our customers use us to see how they stack up to peers, find under-performing metrics and answer questions such as "was this spike in costs due to my performance or is it happening to everyone else too?" To learn more, visit our website

About Ibex Investors

Founded in 2003, Ibex Investors is a US-based multi-strategy investment firm targeting outsized returns through differentiated global strategies. Ibex proactively seeks out markets and opportunities commonly dismissed as too difficult or too different and prides itself on finding the hidden gems often overlooked by others. Ibex is headquartered in Denver, Colorado with additional presence in San Francisco, New York, and Tel Aviv. For more information, visit www.ibexinvestors.com.

Media Contact

Doug Baltman

doug@varos.io



Tweets

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc