Varos Ecommerce Verticals

Baby & Children Other Market

The baby and children's other eCommerce market encompasses a wide range of products designed for babies, toddlers, and young children but that do not fall precisely into the categories of baby food or children's products. For example, this market can include nursery furniture, strollers and car seats, diaper bags, bath and skincare products, and more.

This market is driven by several significant trends, including an increasing number of parents and caregivers turning to online shopping for convenience and ease of use. In addition, many consumers in this market seek safe, high-quality products designed to meet the specific needs and preferences of infants and young children.

As the needs and preferences of parents and caregivers continue to evolve, this market will likely continue to expand and diversify, offering new opportunities for innovation and growth. Learn more about the key baby and children other eCommerce benchmarks to help meaningful grow your business.

Average Conversion Rate for Baby & Children Other eCommerce 

Tracking and improving your conversion rate (CVR) is crucial for driving growth for your business. Your conversion rate describes how many visitors become customers in a percentage. For example, if your site has 1,000 visitors and generates ten customers, your CVR is 1%.

Understanding baby and children other conversion rate benchmarks is crucial to growing your online store. The Varos platform demonstrates how the median conversion rate for this market is 2.3%.

eCommerce Traffic Data for the Baby & Children Other Market

The baby and children other eCommerce market is a promising and growing segment of the broader eCommerce industry, with tremendous potential for brands that are able to effectively connect with consumers and offer products that meet their needs and preferences. Brands must use a wide range of traffic sources to reach consumers effectively.

The baby and children other market is a subcategory of the larger baby and children market, which uses a variety of traffic sources to generate revenue, including:

  • Paid ads (51.2%)
  • Direct (22.9%)
  • Affiliate marketing (22.5%)
  • Email marketing (3.4%)

Most eCommerce businesses do not widely report traffic data, so it’s a challenge to understand accurately. Fortunately, the Varos platform gathers traffic data and allows businesses to grant deeper insights into how the competition is performing.

Our platform indicates that the baby and children other market spends 38% on Facebook Ads and 62% of its paid ad budget on Google Ads. Additionally, we can further separate our data by campaign type:

  • Facebook - Prospecting (24%)
  • Google - Performance Max (24%)
  • Google - Search (37%)
  • Google - Shopping (0.56%)
  • Facebook - Retargeting (14%)

The above data illustrates how a blend of both Google Ads and Facebook Ads to reach a range of customers and effectively grow your business. Google Search allows you to target users seeking out new baby food, while Facebook Ads lets you reach potential customers with related interests.

Average Cost Per Click for Baby & Children Other Stores

Cost-per-click (CPC) is one of the most crucial baby and children other eCommerce KPI benchmarks to help make the most of your marketing budget. CPC describes the average costs of every click on your ads. Ideally, the CPC for your paid ads brings in new customers and supports a higher conversion rate. 

Below, the Varos platform demonstrates how the median CPC for the baby and children in other markets is $0.86. Staying aware of the real-time benchmarks specific to your industry allows you to continually improve your marketing efforts so you always know how you stack up.