Varos Ecommerce Verticals

Consumer Subscriptions Other Market

The consumer subscriptions other market eCommerce refers to the online marketplace where customers can sign up for subscription services that provide a monthly or weekly delivery of various products that don’t fall into other subscription categories. These services offer a convenient and personalized way for customers to discover new products and brands and to try out a variety of unique items on a regular basis. 

This overall category covers a broad range of products, which can include clothing, accessories, home decor, books, toys, and pet supplies. Customers can tailor their subscription boxes to their individual preferences.

Numerous brands and companies are offering a range of subscription options, from low-cost to high-end plans. The market is quickly growing and is driven by the increasing demand for convenience and personalized options.

Keep reading to learn more about crucial consumer subscriptions other eCommerce benchmarks to help your business grow.

Average Conversion Rate for Consumer Subscriptions Other eCommerce

It’s essential to continue improving your conversion rate to succeed in this growing and competitive market. The conversion rate describes the percentage of visitors that signed up for services. For instance, a 10% conversion rate (CVR) indicates that out of 250 visitors, 25 of them became customers.

With the right strategy and tactful approach, brands in this market can tap into a vast and growing customer base interested in unique subscription boxes. Additionally, consumer subscriptions other conversion rate benchmarks can help gauge the success or failure of your efforts. 

You can see below that Varos' real-time industry benchmarking for consumer subscriptions other market indicate that the median CVR for Facebook Ads is 2.7%.

eCommerce Traffic Data for the Consumer Subscriptions Other Market

The consumer subscriptions other eCommerce market is a subcategory of the overall Wellness Subscriptions and children market. Stores in this market use a wide range of traffic sources to acquire visitors and customers, such as: 

  • Paid search marketing (53%)
  • Direct (26.8%)
  • Email marketing (10.5%)
  • Affiliate marketing (8.4%)
  • Paid social media marketing (1.3%)

Most eCommerce businesses do not widely report traffic data, however. Thankfully, the Varos platform is able to grant deeper insights to help inform your marketing decisions.

Varos indicates that consumer subscriptions other market invests 36% of their paid ad budget into Google Ads, 58% spent on Facebook Ads, and 6.8% on TikTok. We can also further divide traffic by specific campaign type:

  • Facebook - Prospecting (56%)
  • Facebook - Retargeting (1.7%)
  • Google - Performance Max (11%)
  • Google - Search (23%)
  • Google - Shopping (0.14%)
  • Google - YouTube (1.2%)
  • TikTok - Main (6.8%)

It’s clear that succeeding in this market requires a range of ad campaigns on different platforms to acquire new customers. 

Average Cost Per Click for Consumer Subscriptions Other Stores

Cost-per-click (CPC) is among your essential consumer subscriptions other eCommerce KPI benchmarks to understand to maximize your ROI. CPC indicates the average cost of all clicks on paid ads. However, visitors need to reach a carefully designed landing page after clicking to become customers. Otherwise, your campaigns may cost more than the revenue they generate.

Below, you can see that the Varos platform indicates the average CPC is $2.37 for Facebook Ads in this market. This information allows you to re-evaluate your campaigns to grow your business more effectively.