Food and Beverage Subscription Market

The food and beverage subscription market covers a range of products and services that offer a convenient and personalized way for customers to discover new products and brands and to try out a variety of food and beverage items. This can include a variety of products, such as snacks, meal kits, coffee, tea, wine, and other specialty food and beverage items. 

These services often include customization options, allowing customers to tailor their subscription boxes to their individual tastes and preferences. The market is driven by the growing need for convenient and personalized food and beverage experiences, and the desire for high-quality, artisanal, and sustainable products.

Read more about crucial food and beverage subscription eCommerce benchmarks to help expand your customer base.

Average Conversion Rate for Food and Beverage Subscription eCommerce

Measuring and improving your KPIs is important to making the most of your marketing budget. Your conversion rate (CVR) describes the percentage of visitors that sign up for your services after they reach your site. For example, a CVR of 10% indicates that 25 out of 250 visitors became customers.

You can use food and beverage subscription conversion rate benchmarks to gauge how your efforts are performing in comparison to the rest of your industry. Otherwise, you’ll be basing decisions only on past results that don't take into account industry-wide trends and factors. This industry is experiencing rapid growth as a result of growing interest in ready-made meals, nutritious snacks, and a broad range of options to suit dietary needs.

The screenshot below shows how the median CVR for Facebook Ads in this market is 2.1%. If your CVR is lower than industry benchmarks, you may need to reevaluate your marketing campaigns and site design.

eCommerce Traffic Data for the Food and Beverage Subscription Market

Successful stores in this market use a range of traffic sources to bring in visitors and generate revenue, including: 

• Paid search marketing (53%)
• Direct (26.8%)
• Email marketing (10.5%)
• Affiliate marketing (8.4%)
• Paid social media marketing (1.3%)

However, it’s worth highlighting that eCommerce businesses generally don’t report traffic data. That’s why the Varos platform aggregates data from participating stores to grant deeper insights. 

Our platform shows that food and beverage subscription businesses invest 58% in Facebook Ads, 36% in Google Ads, and 6.8% in TikTok. We can further divide traffic by campaign type:

• Facebook - Prospecting (56%)
• Facebook - Retargeting (1.7%)
• Google - Performance Max (11%)
• Google - Search (23%)
• Google - Shopping (0.14%)
• Google - YouTube (1.2%)
• TikTok - Main (6.8%)

Our data indicate that it’s vital for companies to run campaigns on a variety of different platforms to reach new users.

Average Cost Per Click for Food and Beverage Subscription Stores

Cost-Per-Click (CPC) is among the most important food and beverage subscription eCommerce KPI benchmarks to stay aware of to maximize your ad spend. 

Your CPC describes the average cost of every click on your paid ad campaigns. It’s crucial to direct traffic to carefully crafted landing pages that turn visitors into customers. Otherwise, you may spend more on your campaign than the amount of revenue it creates.

Our dashboard indicates that the median CPC for Facebook Ads in this market is $4.87. If your CPC is significantly over or under this benchmark, you may need to evaluate your campaigns to make the most of your ad spend.