Varos Ecommerce Verticals

Skincare and Haircare Men Market

The skincare and haircare men eCommerce market includes any online store where men can purchase products related to skincare and haircare. This specialized market includes a range of specifically formulated products catering to the unique needs of men's skin and hair, including facial cleansers, moisturizers, serums, hair oils, shampoos, conditioners, and other hair styling products. 

This specialized market is growing quickly as more men become interested in personal grooming and taking better care of themselves. Yet, the market is highly competitive, with numerous players offering a diverse range of products, from natural and organic options to luxury brands.

Read more today about crucial skincare and haircare men eCommerce benchmarks to help your business acquire new users.

Average Conversion Rate for Skincare and Haircare Men eCommerce

The skincare and haircare men eCommerce market is a quickly growing segment of the broader health and wellness eCommerce industry. This competitive market requires carefully tracking and improving your marketing KPIs, such as your conversion rate. 

Conversion rates (CVR) highlight the percentage of visitors that become customers, regardless of how much they spend. For instance, if you have 140 visitors and 14 of them make a purchase, your CVR is 10%.

Skincare and haircare men conversion rate benchmarks allow you to gauge the results of your campaigns. Without accurate benchmarking, it’s challenging to understand how your campaigns are performing. 

As you can see below, the Varos platform’s real-time skincare and haircare men's market benchmarks indicate that the median CVR for Facebook Ads is 5.9 percent.

eCommerce Traffic Data for the Skincare and Haircare Men Market

The skincare and haircare men eCommerce market is a subsection of the broader health and wellbeing market subsection. eCommerce stores within this market use a variety of sources to bring in visitors and make sales, including: 

  • Direct (37.5%)
  • Paid search marketing (31.1%)
  • Email marketing (15%)
  • Affiliate marketing (11.5%)
  • Paid social media marketing (4.9%)

However, it’s worth underscoring that eCommerce businesses do not widely report traffic data. That’s why the Varos platform gatherers and analyzes traffic data to grant deeper insights. 

Varos indicates that eCommerce businesses in the skincare and haircare for men market invest their marketing budget between three marketing platforms: 24% on TikTok, 31 % on Google Ads, and 44% on Facebook Ads. We can also further dive traffic by specific campaign types:

  • Facebook - Prospecting (41%)
  • Google - Performance Max (7%)
  • Google - Search (11%)
  • Google - Shopping (0.57%)
  • Facebook - Retargeting (3%)
  • TikTok - Main (24%)

It’s clear that acquiring traffic depends on a mix of platforms and campaign types. As a result, businesses looking to succeed in this market need to carefully invest in their ad spending to reach the customers wherever they are.

Average Cost Per Click for Skincare and Haircare Men Stores

Businesses striving to succeed in this market must consider skincare and haircare men eCommerce KPI benchmarks to help gauge the success of their campaigns. However, basing decisions only on past results doesn't give you the complete picture of overall industry performance.

Cost-per-click (CPC) is an essential KPI to track and improve to maximize ad spend and grow revenue. CPC is the average cost of every click on your paid ad campaigns. After clicking, visitors must reach a landing page or product page ready to make a sale. 

Below, you can see how our platform highlights that the average CPC for Facebook Ads in the skincare and haircare for men market is $2.45.