The skincare and haircare men and women eCommerce market is a rapidly growing sector encompassing a wide range of products aimed at both men and women, including skincare and haircare products such as cleansers, moisturizers, serums, shampoos, and conditioners.
Some crucial factors drive this market, including the increasing focus on health and wellness and the growing popularity of natural and organic products. In addition, the rise of social media and influencer marketing has created new opportunities for brands to connect with consumers and build brand awareness within this market.
Keep reading to learn more about crucial skincare and haircare men and women eCommerce KPI benchmarks to help grow your eCommerce business.
In the skincare and haircare men and women eCommerce market, there is a strong emphasis on quality, safety, and effectiveness. Many brands in this market also prioritize sustainability and eco-friendliness, responding to consumer demand for environmentally responsible products.
The conversion rate (CVR) for the skincare and haircare market is an important KPI indicating how many visitors make a purchase and become customers, described as a percentage. For instance, if you have 150 visitors and 15 of them become customers, your CVR would be 10%.
Staying aware of skincare and haircare men and women conversion rate benchmarks allows you to gauge the success or failure of your efforts. Gauging your results based only on your past efforts.
The Varos dashboard indicates that the median conversion rate of the skincare and haircare market is 3.3%. Our platform aggregates and analyzes data from thousands of eCommerce sites within this industry to show you real-time benchmarks alongside your real results.
Businesses must stay up-to-date with the latest trends and consumer preferences and effectively market their products through various channels, including social media, email, and search engines.
Traffic data is one of the important skincare and haircare men and women eCommerce benchmarks to help you understand what traffic sources to prioritize. Companies in this market leverage several different traffic sources to generate new customers, such as:
Additionally, the Varos platform indicates that the skincare and haircare men and women market invests 31% of its paid ad budget into Google Ads, with 63% spent on Facebook Ads. We can further divide this information by specific types of campaigns:
Overall, we can see how Facebook traffic is crucial for growing an eCommerce business in the skincare and haircare market. However, keep in mind the importance of other traffic sources to help grow your business.
The skincare and haircare men and women eCommerce market have tremendous potential for growth and innovation. As consumer preferences and needs continue to evolve, this market will continue to adapt and evolve to meet the changing demands of consumers.
Paid ads help you continually meet the changing demands of consumers, and CPC is one of the important KPIs to help maximize your budget. CPC (cost per click) is the average cost of your paid ads in a specific campaign or all of your campaigns collectively.
The purpose of monitoring your CPC is to make sure your campaigns generate more revenue than it costs to run them. Below, the Varos dashboard demonstrates that the average CPC for the skincare and haircare men and women market is $1.84. Our platform displays this real-time competitor benchmark alongside your own results, so you’re always aware if you're spending too much or too little.