Varos Glossary

Cost-per-pixel (CPP)

What is Cost-per-pixel?

When referring to internet advertising, the cost-per-pixel (CPP) is the unit of measurement for how much it costs to show a single pixel of an ad. To get the CPP, we divide the entire cost of the advertisement by the total number of advertisement pixels. Display advertisements, such as banners, pop-ups, and other graphical online ads, are common places to see CPP in use.

Average CPP

Several variables influence the average cost per pixel for online advertising rates, such as the ad's size and placement, the demographics of the audience, the kind of website the ad appears on, and the geography of the audience. Display advertising, on the other hand, often has a cheap cost per pixel, between a few cents and a few dollars per thousand pixels.

  • Pixel advertising is a kind of internet marketing in which adverts are made up of a single pixel or a tiny cluster of pixels to keep costs down. 

Pixel advertisements are meant to attract the viewer's attention and are often included on a website's homepage or in a part of the site specifically designated for advertising.

In the early 2000s, this type of advertising gained popularity as more and more websites offered to sell individual pixels on a page for a set fee. These pages often took the form of a massive grid, with each individual pixel standing in for a separate ad. There was no limit on the number of pixels that could be purchased by advertisers to showcase their brands' logos, messages, or graphics.

Although it has fallen out of favor, some companies still utilize it to build brand awareness and interest in their products. 

  • Pixel advertising may be an efficient approach to spread a message to many people for a low cost because of their tiny size and low production costs.

Facebook, CPP, and CPM

CPM and CPP are two of the measures used by Facebook Advertising to evaluate the success of advertising campaigns.

The cost-per-thousand impressions (CPM) is a standard advertising statistic. A campaign's CPM is determined by multiplying its total cost by its total number of impressions (or views) and dividing that result by 1,000. An advertising campaign's CPM would be $10 if it received 10,000 impressions for a total expenditure of $100.

Instead, CPP evaluates how much it costs to get a single sale from an advertising effort. It is determined by comparing the overall cost of advertising with the number of sales the campaign results in. If an advertising campaign costs $1000 and results in 100 sales, the cost per purchase (CPP) is $10.

Advertisers may get valuable information about the success of their ads by keeping tabs on both CPM and CPP. Both a low CPM and a low CPP suggest that an advertising campaign is successful in generating sales while spending as little as possible to do so.

Marketing pixel tracking

Advertising networks use a method called "marketing pixel tracking" to monitor the results of their internet marketing initiatives. A marketing pixel is a little bit of code that may be added to a webpage in order to track its performance. A pixel is a tiny graphic or image that, when a user visits a website or web page, communicates with the advertiser's server and transmits data about the user's session.

The user's IP address, the URLs of any sites they visited, the names of any items they saw or bought, and any other information the site may collect is all fair game. Once advertisers have this data, they can assess the efficacy of their campaigns, monitor user activity, and fine-tune ad delivery for maximum impact.

  • Cost-per-click (CPC) and cost-per-action (CPA) are only two of the many internet advertising metrics often employed in tandem with marketing pixel monitoring. 

Advertisers may gain a fuller view of how their advertisements are doing and make more educated choices about how to spend their advertising dollars by combining these analytics with marketing pixel monitoring.


Cost-per-pixel (CPP) is a statistic used in online advertising to determine how much it costs to show a single pixel of an ad on a website. CPP is a kind of internet marketing in which adverts are made up of a single pixel or a tiny cluster of pixels to keep costs down. Using a CPA businesses can monitor how successful their digital marketing initiatives really are. These data, when combined, provide marketers with a more full view of their advertisements' performance, allowing them to better deploy their advertising resources.