Organic YouTube promotion is a marketing practice focusing on increasing the visibility and engagement of your brand’s YouTube channel. Organic YouTube video promotion is all about promoting content and increasing traffic through non-paid methods.
Unlike paid advertising, organic promotion focuses on attracting genuine viewers and subscribers intrigued by the channel's content. Paid ads have their place, but organic promotion provides plenty of benefits without eating into your budget to get in front of users.
When done well, organic promotion fosters a loyal and authentic audience, improving a channel's long-term success and credibility and building genuine interest in your industry or product.
You can find organic YouTube promotion services that take on a lot of the heavy lifting, but you can certainly take on the task yourself. There are plenty of effective organic promotion strategies to explore and it’s important to test to discover what works best for your business.
So, let’s break down how you can benefit from free organic YouTube promotion, with the only cost being producing the videos themselves.
The first thing any YouTube channel needs to consider is the type of videos they want to create. Additionally, you might discover that a few different types of videos work great for you.
While not an all-inclusive list, the following types of videos can be great for eCommerce or SaaS businesses:
Engagement is crucial for building a loyal and active audience. High-quality content alone isn't enough — you must actively encourage viewers to keep watching and interacting with your channel. Likes, comments, and subscribers all signal to the YouTube algorithm that your channel is worth showing to others.
Responding to comments, asking questions, and fostering discussion can build community around your channel. Attention-grabbing thumbnails and titles can increase click-through rates, while strategically placed calls-to-action can guide viewers to engage after viewing.
By prioritizing engagement, you boost visibility and credibility to help create a lasting connection with your viewers and draw new viewers in.
Keywords aren’t as crucial for YouTube as they used to be, but it’s still worth taking the time to understand what people are searching for. Using tools like Google Keyword Planner or YouTube's search suggest feature, you can uncover keywords with high search volume but moderate competition.
Integrating these keywords into your video titles, descriptions, tags, and captions can improve your video's discoverability and ranking in search results. Keep updating and refining your keyword strategy to ensure your content remains relevant and reaches a broader audience, ultimately driving organic growth and visibility for your YouTube channel.
Working with a company that provides an organic YouTube promotion package will help simplify building a lasting presence for your brand on YouTube.
Below, we’ve broken down a few additional tips to consider when building your channel. Whether going it alone or working with another company, the following tips will go far in attracting and retaining viewers: