Varos Glossary

Saas Benchmarks

What is Saas Benchmarks ?

Over the years, the SaaS market has expanded to include several previously unrecognized service types. Management, statistics, marketing, payment, security, and other company and personal needs may all be met by SaaS products and services. While these new products and services have improved the quality of life for many, they have also created intense rivalry among startups and long-standing players in the software as a service (SaaS) market.

There's a lot of competition out there, and staying ahead of the pack might be difficult.

  • Team leaders need to be abreast of developments both inside their own spheres of influence and the industry at large.

Making use of the appropriate metrics may make it much simpler to monitor shifts in your company and beyond, alerting you to potential dangers and openings amid a sea of data. Here are some essential SaaS metric standards that you should be monitoring and evaluating on a constant schedule.

SaaS benchmarks

ARPU - Average Revenue Per User

To calculate the average revenue per user or ARPU, we divide the total income from all subscribers by the total number of users. It's possible that a decline in ARPU isn't proof of subscriber churn, but rather that you've lost some of your most valuable clients.

Revenue Growth Rate

The rate of growth in sales over a certain time period is represented as a percentage. A company's success may be gauged by its ability to increase its revenue. However, it is not a very helpful measure on its own. If, for instance, operating expenses are rising faster than sales, the company is losing money. Companies of all sizes, from startups to corporate SaaS operations, might choose to prioritize growth above profitability in the near term.

Churn rate

Obtaining a client is far easier than maintaining their loyalty. The term "churn" is used to describe the loss of a client. Since most expenses connected with a client have already been sunk, churn has a more dramatic effect on subscription models where money is received at intervals throughout the complete life of a contract.

CAC - Customer Acquisition Cost

In addition to income loss, churn also has a cost associated with replacing a lost customer. The rate of churn may be reduced if the CAC is low. The precision with which CAC measurements are made varies. Advertisement expenditures are the backbone of any CAC benchmark. However, a deeper grasp of CAC is necessary for SaaS spending benchmarks and organizations operating on thin margins.

NRR - Net Revenue Retention

NRR goes beyond recurring revenue by accounting for existing customers who downgrade, suspend, or cut consumption in addition to those that churn. Reduced revenue is indicated by a negative NRR, which is given as a percentage. The Net Promoter Score (NRS) is quickly replacing other metrics as the gold standard for SaaS businesses. The correlation between strong NRR and historic IPOs makes this obvious.

MMR - Monthly Recurring Revenue

SaaS companies use a metric called monthly recurring revenue (MRR) to track how much money they will make off of each subscription each month, regardless of when the payments are actually processed. Quarterly recurring revenue (QRR) and annual recurring revenue (ARR) are alternative ways of expressing recurring revenue. Declining MRR is a common indicator of turnover in absolute terms.

Sales funnel conversions

This B2B SaaS benchmark is one of the most crucial criteria to remember. It's common to have more than one sales funnel active at once, and optimizing their performance requires constant attention.

You should always keep in mind the truth of B2B SaaS conversion rate benchmarks that only 2.1% of people who come to your website because of your SEO efforts will end up buying anything from you!

In contrast to popular belief, not all SaaS metrics benchmarks revolve on paying customers. Comparing your operations to SaaS industry benchmarks is also useful. Such things may include:


To evaluate how their brand is doing in comparison to competitors, SaaS companies may use a number of available measures.


When it comes to subscriptions, revenue, and profitability, payments are having such a profound effect that they are quickly becoming their own operational hub.


Metrics on staff performance are becoming more important as the importance of staff to SaaS growth is recognized. To guarantee competitive salaries and benefits packages, they will be compared to those of similar organizations.

Lead generation

The success of a SaaS company is directly tied to the quality of its lead-generating efforts. Prospects may be measured at each level of the sales funnel to see how many are still in the process.

End notes

There's a ton of work, effort, and expertise behind these precise figures. The aforementioned metrics are indicative of a successful SaaS business that is making deliberate efforts to expand. If you lack in-house knowledge in a crucial area of business, it may make sense to form partnerships with companies that do.