Intensify Masters Media Mix, Using Varos

about

Intensify, a boutique digital marketing agency in Los Angeles, takes a white-glove approach to helping clients reach sustainable growth. With personalized care and custom strategies, they address each client's unique goals. Their expertise and dedication to excellence create impactful, lasting results for their clients.

Intensify has been working with its client, Planet Rhinestone, for the last three years. Intensify led Planet Rhinestone’s transformation from its LA storefront into the largest online retailer of rhinestones, doing six-figures per month online.

Industry
Digital Marketing
employees
10
location
Los Angeles
website
intensifynow.com

Challenge

“The client was looking for its next avenue for growth” Alex Golick, CEO of Intensify told us. He explained that they already had great results on Meta Ads and Google Performance Max, but needed a new channel to continue to scale at the brand’s desired Cost Per Purchase. 

“Trying out new channels is always sensitive. Each one takes time, money, expertise, and iterations.  You usually need to try a few channels before finding one that works,” Golick explained. 

Planet Rhinestone had previously run limited tests on Snapchat, Pinterest, and Youtube, but decided years ago to concentrate on Meta & Google.

Solution

“To evaluate new channels in a data-driven way, we immediately went to Media Mix from Varos,” Golick said. 

Intensify uses Varos to find growth levers and underperforming areas for its ecommerce and SaaS clients. As a data-driven agency, Intensify leverages Varos’ Media Mix feature, which reveals exactly how other companies distribute spend across ad channels for every vertical. 

“We were able to filter specifically for Jewelry companies in Planet Rhinestone’s ad spend range, and could see exactly how they distribute spend across channels like TikTok, Meta Retargeting, Search, etc.”

Additionally, they could see CPMs, CPPs (Cost Per Purhcase), and more per placement across channels.

Results

In reviewing Media Mix data, it was clear that other jewelry companies were investing a significant percent of ad spend in Youtube, and that Youtube had low CPMs for jewelry companies at Planet Rhinestone’s size & media mix profile. 

This was a big clue. They had previously invested a half-hearted effort into Youtube, but armed with Media Mix data, they had the drive to activate Youtube as their next channel. 

After some iteration, Planet Rhinestone achieved 30% better results than in other placements, and now allocates ~5% of their budget on Youtube. They’ve also noticed an increase in branded search since starting this campaign. 

“Now we use Media Mix for all of our clients at key stages throughout their lifecycle with our agency. They love it, and it works,” Golick concluded.

“Now we use Media Mix for all of our clients at key stages throughout their lifecycle with our agency. They love it, and it works.”

Alex Golick
CEO of Intensify

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Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

‍

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

‍

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc

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