Get your benchmarks for

Marketing

Conversions

Retention

Revenue

Marketing

Then squash them.

See how your performance stacks up against your competitors: Compare KPIs anonymously and securely with companies in the same vertical and spend level as yours.

Over 4,000 companies with over $4B of ad spend are benchmarking on Varos.

Backed by
Y Combinator
Your CAC is 16% below average compared to brands similar to yours. Both have increased due to market trends.
Competitors
Varos

View benchmarks

GO

The largest eComm & SaaS data co-op in the world

6000+

Companies benchmarking

$6B

Ad Spend tracked annually

$20B

Revenue tracked annually
Competitors
Varos
Your CAC is 16% below average compared to brands similar to yours. Both have increased due to market trends.
Competitors
Varos

Get your benchmarks for

Marketing

Conversions

Retention

Revenue

Marketing

Then squash them.

See how your performance stacks up against your competitors: Compare KPIs anonymously and securely with companies in the same vertical and spend level as yours.

Over 4,000 companies with over $4B of ad spend are benchmarking on Varos.

Backed by
Y Combinator
Your CAC is 16% below average compared to brands similar to yours. Both have increased due to market trends.
Competitors
Varos

The largest eComm & SaaS data co-op in the world

4500+

Companies benchmarking

$5B

Ad Spend tracked annually

$15B

Revenue tracked annually
Competitors
Varos
Your CAC is 16% below average compared to brands similar to yours. Both have increased due to market trends.
Competitors
Varos
The Ridge
Eight Sleep
Bespoke Post
Deel
Disco
Shinesty
Darkroom
Jones Road Beauty
NP Digital
Motion
Smith Tea
Social Bulldog

Quotes from Varos Users

"We have a much stronger pulse on the market and I am more targeted in focusing our team in the right areas.”

Connor MacDonald
CMO @ The Ridge

β€œEver since we’ve been able to report our results together with market data, you can feel the added trust in the relationship.”

Lucas J DiPietrantonio
CEO @ Darkroom

"When I see my CTRs start dropping compared to similar companies, I know I need to work on new creatives."

Jake Mor
CEO @ FitnessAI

β€œVaros has been instrumental in goal setting and demonstrating superior results with clients.”

Daniel Diaz
Founder @ Social Bulldog

β€œBy using real-time market data, I’m able to save hard-earned money for the company, which we’d prefer to go to furthering our social mission.”

Sam Harper
CMO @ Hippy Feet

"Varos saves us time when trying new things. Instead of remaining uncertain as to whether a campaign is going well, market data helps us get to a yes/no decision much quicker."

Anna Meredith
Head of Growth at Bespoke Post

"Having real-time benchmarks for metrics like Cost Per Signup to similar companies consistently saves our company time and money."

Harry Qi
CEO of Motion

"Since starting to use Varos, we’re more confident in our strategic budget allocation. The Varos insights are critical for thinking longer term and big picture."

Ben Smith
Founder and CEO of Disco

Varos is just a great tool for understanding how your ad account is performing against everyone else.

Nik Sharma
CEO of Sharma Brands

Varos is just a great tool for understanding how your ad account is performing against everyone else.

Nik Sharma
CEO of Sharma Brands

"We have a much stronger pulse on the market and I am more targeted in focusing our team in the right areas.”

Connor MacDonald
CMO @ The Ridge

"Since starting to use Varos, we’re more confident in our strategic budget allocation. The Varos insights are critical for thinking longer term and big picture."

Ben Smith
Founder and CEO of Disco

β€œEver since we’ve been able to report our results together with market data, you can feel the added trust in the relationship.”

Lucas J DiPietrantonio
CEO @ Darkroom

"When I see my CTRs start dropping compared to similar companies, I know I need to work on new creatives."

Jake Mor
CEO @ FitnessAI

"Varos saves us time when trying new things. Instead of remaining uncertain as to whether a campaign is going well, market data helps us get to a yes/no decision much quicker."

Anna Meredith
Head of Growth at Bespoke Post

β€œBy using real-time market data, I’m able to save hard-earned money for the company, which we’d prefer to go to furthering our social mission.”

Sam Harper
CMO @ Hippy Feet

β€œVaros has been instrumental in goal setting and demonstrating superior results with clients.”

Daniel Diaz
Founder @ Social Bulldog

"Having real-time benchmarks for metrics like Cost Per Signup to similar companies consistently saves our company time and money."

Harry Qi
CEO of Motion

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Is it just my CAC that spiked, or everybody’s?

iOS releases, tech updates, and seasonality to learn which spikes and dips are across-the-board and which are just happening to you.

Was that spike just you, or everyone else too?

Use Varos market data for:

Brands & Startups

Get a real-time, data-based snapshot of your true performance relative to others

Receive valuable insights on top performers from your vertical

Learn if spikes and dips are universal or only happening to you

Uncover actionable opportunities for improving KPIs

Forecast costs for new ad campaigns

Agencies

Set KPI targets based on real-time data from real companies

Educate clients about the ad landscape and market trends

Reduce churn by demonstrating strong performance relative to peers

Get more budget approved by showing spend comparisons

Impress prospects with data that proves your results

How it works

Connect Data Sources

Connect Data Sources

Integrate your digital marketing stack with just a couple clicks.

Anonymize & Aggregate Data

Anonymize & Aggregate Data

Varos anonymizes, aggregates and tags data from thousands of companies.

See how you stack up
& get insights

See How you Stack up & Get Insights

Access KPIs for companies just like yours.

Trusted by some of the fastest-growing brands and agencies

Resources

Tweets

Chase Dimond | Email Marketing Nerd πŸ“§
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out πŸ‘‡

‍

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott β˜„οΈ
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi πŸ‘‡

‍

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc

Chase Dimond | Email Marketing Nerd πŸ“§
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out πŸ‘‡

‍

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott β˜„οΈ
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi πŸ‘‡

‍

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc